Redrow Promotional Video

Client

Redrow Homes

Project

Redrow Homes Apprenticeships Week

We were asked to create a promotional video for an apprenticeships scheme run by one of the country’s most successful housebuilders!

OUR BRIEF

Based in Flintshire in North Wales, Redrow PLC is a British housebuilder and construction company founded by business supremo Steve Morgan in 1974.

Redrow is currently listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index – making it one of the largest companies in the UK.

Alongside its business prowess, Redrow is also (at the time of writing), the CITB Apprentice Employer of the Year, and has been named in the Top 100 Apprenticeship Employers list for four consecutive years.

It has achieved these accolades thanks to its apprenticeship scheme, which encourages young people to “earn as you learn” and embark on an apprenticeship with the company rather than head down the traditional route through higher education.

Redrow approached us about the creation of a promotional video designed to highlight the opportunities the scheme provides and why it’s well worth signing up for!

OUR VIDEO

Our video – which you can see above – consists of interviews with current Redrow apprentices, who we talked to at the company’s Ledsham Garden Village development in Cheshire.

In the video they talk about how they got involved in the apprenticeship scheme, how they’ve found it, and why more young people should follow in their footsteps.

Alongside the success of the scheme, apprentice Sam Wainwright has also had cause to celebrate.

Through his work with Redrow, Sam was fortunate enough to scoop the ‘Building Services and the Built Environment Apprentice 2017’ award at the South and West Cheshire College Apprenticeship Awards evening. Congratulations Sam!

OUR CLIENT’S THOUGHTS

Our promotional video was greeted with a positive reaction, with Clare Horton, New Entrant Programmes Manager for Redrow PLC saying:

“We had some great feedback about the video. It’s short, sharp and to the point, and really gets our message across visually.”

OUR ADDITIONAL WORK

Alongside our main promotional video we also created a series of 30 second efforts for Redrow to utilise on its social media channels.

In these shorter videos Sam Wainwright informs us about Redrow’s commitment to apprentices – videos which you can watch directly below.

 




OUR DETAILS

Like our promotional video, and think your organisation could do with one of its own to promote a scheme it’s currently running?

If so, we’re sure we can help!

Please do drop us a line today, or, if you prefer, why not ask us for a quote below?

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