30 great Video statistics 2020!

Here at Stone’s Throw Media, not only are we passionate about making videos for our clients, we’re also passionate about how the medium as a whole is of vital importance for organisations in this crazy digital age.

We think that if you’re an organisation and you’re not using video then, quite frankly, you’re falling behind your competitors. Our thoughts are one thing, however. Another thing entirely is some numbers to back these thoughts up.

That’s why in this blog post we’ll be taking a look at 30 great video statistics 2020 to help you better understand just how vital the medium is.

82% of Twitter users watch video content on Twitter (Twitter)

For a platform perhaps best known for its concise use of language, this really does show how important video has become. If your organisation has a presence on Twitter – and it should(!) – it’s definitely worth thinking about spreading your message using video as well as words on the platform.

‘How-to’ searches are up 70% year-over-year on YouTube (Google)

People love skills. They want to learn. And that gives businesses a fantastic opportunity to showcase their products by demonstrating ‘how-to’ do something – videos which are fantastic for marketers and consumers alike.

52% of marketing professionals worldwide name video as the content with the best ROI (Syndacast)

Marketing managers want return on investment. So, when communicating your message to customers, think about just how powerful video is, the lasting impression it makes, and its ROI.

4x as many shoppers would rather watch a video about a product than read about it (Animoto)

We live in an interactive age. People want to see and to be part of an experience. There’s nothing like the immersion of a video to really dig deep into the qualities of a product and make the customer feel involved at every step of the journey.

80% of millennials consider video content as a factor when making a purchase (Animoto)

This new generation of customers understand the power of video like no other. They thrive on technology and see it as an extension of their day-to-day lives. With that in mind, why wouldn’t you show them a video which communicates the essentials of a product or service?

3 out of 4 shoppers will interact with visual content on product pages (Invodo)

Content is all about the customer experience. Your words might be beautifully written (like these!!) but will that be enough in today’s video-centred age?

4 out of 5 shoppers say a video showing how a product or service works is important (Animoto)

Describing a product is, of course, important. But what if you could show a customer how something works as well as just telling them? This is where video can transform someone’s understanding of a product and elevate their involvement beyond that of simply reading a product description.

Adding video to a company update on LinkedIn increases the chance of being shared by 75% (Smashing Pixels)

Another one for marketing managers but also recruiters – think of all those job adverts (for example) that you’ve asked people to share on LinkedIn in the hope of finding the perfect match. Why not increase your chances of getting shares by incorporating within it a video outlining the job specification details or criteria?

Marketers using video receive 41% more web traffic from search than non-users (Vidyard)

Video could be the key to increasing that click-through rate. After all, just think how much more immersive and content rich your pages would be with more video!

48% of shoppers will leave a site and seek info elsewhere when visual content is not available (Invodo)

Ah, the dreaded bounce rate. People want information, and they want it quickly. Video is a fast medium and leaves a lasting impression – a pretty good combination in our eyes!

Social video generates 1200% more shares than text and images combined (Brightcove)

Your online presence is likely to be more ‘social’ than ever in today’s digital world, so why not increase your chances of getting more of those lovely Likes or super Shares (we’re so, so sorry) with a video?!

78% of people watch online videos every week, and 55% view online videos every day (HubSpot)

Continued engagement is one of the key aspects of successful marketing. Do you think customers would be more likely to repeat-buy if they kept watching new videos produced by your company

By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US) (Cisco)

Well, it looks like we chose the right avenue for our creative endeavours!

YouTube is the second most trafficked site, after Google (Alexa)

Marketing managers know the power of platforms like YouTube when it comes to showcasing products and services. After all, it’s a fantastic platform to use to create a persona and foster an engaging narrative surrounding your brand.

One minute of video is worth 1.8m words (Forrester Research)

Our video above comes in at 1 minute 59 seconds, so just the 3.6m words to go…

Users view more than 500m hours of video each day on YouTube (Business Insider) 

That’s quite a lot of video watching, on the whole…

59% of executives say they would rather watch a video than read text (Wordstream)

Attention spans are in high demand online and it’s not just consumers that are ruthless. Executives also want fast and relevant answers to their questions, – which is of course where video can make all the difference.

Almost one third of total internet users (over one billion people) are on YouTube (YouTube)

Don’t fall into the trap of thinking that YouTube is just a place for cat videos or people recording their Fortnite sessions. It’s now an incredibly important platform for your video content used by so many of your customers.

95% of a message via video is retained vs 10% via text (Wirebuzz) 

The numbers don’t lie – for getting your message across there really is one medium that outperforms the others!

Before reading any text, 60% of site visitors will watch a video if one is available (Single Grain)

Be honest – how many of you watched our video at the top before reading this? If you did, don’t worry – you’re certainly not alone!

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

Businesses are catching onto video more than ever! There are still lots of opportunities to be different, better and more consistent! 

6 out of 10 people would rather watch online videos than television. (Google)

Yes, that is where we are now. TV is still popular but online video is outgrowing it and with more control for users and more available content who can blame them? It’s also fantastic news for anyone looking to advertise, with far more targeted adverts available online than television. 

Mobile video consumption rises by 100% every year. (Insivia)

Better phones, better internet speed and better videos = increase in people watching video on their mobile. Simples! 

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

These numbers even blow our brains, even as a video production company! 

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

People love consuming video, so let them have it!

YouTube is the second most popular website after Google. (Alexa)

We’ve all been there. “How do I chop an onion properly” – YouTube has a video to save me!

59% of executives say they would rather watch a video than read text. (Wordstream)

People have less and less time and they learn more via the medium of video. Reading isn’t dead, it’s just that video is a more preferred way to receive communications. 

Users view more than 1 billion hours of video each day on YouTube. (YouTube)

That is…quite a lot!

Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

A stat that shows how critical video is in marketing campaigns.

75% of all video plays are on mobile devices. (eMarketer)

Better make sure that website is responsive!


So, there’s 30 video statistics in 2020 handpicked just for you. We hope they’ve given you something to think about!

Why not check out some of our other helpful videos and articles.

1) Where do I start with a video?

2) Is animation right for my video?

3) How video can help customers ‘Know, Like & Trust’ you?

Take a look at our work...

Can't find what you're looking for? Get a Quote!