Great animated videos for businesses
Animated videos for business can be a great way to connect with audiences in a new way and deliver the message of what you offer clearly and concisely.
The very nature of animations means that they are visually pleasing and can engage people in a unique way.
In this edition of the STM blog, we explore some of the best animated videos for businesses.
The first animated video for business is by Slack. We’ve got a bit of a soft spot for Slack here at STM, as it makes our working life far easier (and means that we don’t have to talk to each other). It’s a workplace messaging system, and the animation is a perfect visual representation of life before and after Slack.
It’s done in a way that would be difficult to replicate with real people, but through the use of sound and visual, its is able to portray exactly what it means.
AirBnb – Many, many thank you’s
So simple, yet so immersive.
With the right choice of music and friendly graphics, the celebration of 500 million visitors to Airbnb properties offers an emotional thank you to everyone who has visited and stayed in a host’s home.
It feels like the voiceover conveys so much, but the video is only 56 seconds long; a perfect example of how animated videos for business can concisely convey a message.
Google Doodle – Valentine’s Day
There are endless Google doodles to choose from, but who doesn’t love a Valentine’s story?
In addition to engaging viewers, it subtly showcases Google’s search and shopping functionality.
Apple – Carbon Neutral
Again, subtle things make all the difference. The simple green colouring throughout the animated video ensures it stays true to the idea of being carbon neutral, or ‘green’.
There’s even a little bit of real-life footage included when discussing manufacturers to reinforce the video and ensure you understand the messaging is genuine.
It’s a fast-paced video that, like Google, seems to last longer than 75 seconds.
Microsoft – Reimagining Mobile Experiences
Not just here after an Apple video to stir the rivalry pot, it’s just showing how animated videos for business can change perceptions.
Microsoft phones don’t necessarily have a reputation as the king of the jungle, but this animation shows the imagination process and what will be going into a Microsoft phone.
All the things that make, and have made, Microsoft great will be included as features and will be easily accessible.
By presenting this information in an animation, rather than writing a lengthy piece or a series of pictures, the consumer immediately gains a far better understanding.
There we have it. Five great animated videos for businesses.
Perhaps there are some ideas in there that you can apply to your own work, or some creative sparks have been ignited.
We hope you enjoyed it, and if you have any questions about animated videos for businesses, please feel free to get in touch with us through our contact page.
Thanks for reading!
Check out the rest of our knowledge centre here, or look at some of these great resources!
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