What are the benefits of using video marketing over other types of marketing content?

STM, talking about the benefits of video marketing? Surely you’re winding us up?! 

We aren’t winding you up. And don’t call us Shirley. 

Video marketing is quickly becoming the most popular way for businesses to reach their target audiences. This is because video is a highly engaging and versatile medium that can be used across a wide range of marketing channels, from social media to email campaigns. In this STM Blog, we’ll explore the benefits of using video marketing over other marketing content, and explain why video should be an essential part of your marketing strategy.

Benefit #1: Increased brand awareness

Video marketing is also an effective way to increase brand awareness and reach new audiences. This is because videos can be shared and distributed across a wide range of channels, from social media to email campaigns, which can help to extend your organisation’s reach and visibility.

Videos are highly shareable, which means that they have the potential to go viral and reach a much larger audience than other forms of content. We aren’t saying you should hang onto the idea that your video will go viral, or for you to base a content strategy on that idea, we’re simply saying it has the potential. 

By creating videos that are informative, entertaining and shareable, all organisations can increase their exposure and reach new customers.

You can use video in your PPC campaigns too! YouTube ads especially are an effective method to raise brand awareness and show your organisation to the world.

Benefit #2: Increased engagement

One of the key benefits of video marketing is that it can increase engagement with your target audience. This is because video is a highly visual and interactive medium that can capture and hold people’s attention more effectively than other forms of content, such as text or images. According to HubSpot, videos on social media platforms like Facebook and Instagram receive 120% and 150% more engagement, respectively, than other types of content.

On top of that, videos can be used to tell stories and convey emotions in a way that other forms of content simply can’t. By creating compelling and emotionally resonant videos, businesses can establish a stronger connection with their target audience, which can help to build brand loyalty and drive sales.

Benefit #3: Improved SEO

Another benefit of video marketing is that it can improve your SEO efforts, if used properly. This is because search engines, especially Google, prioritise pages with video content over those without, meaning that pages with videos are more likely to rank higher in search results.

Videos can also increase the amount of time that visitors spend on your website. This is important because the longer visitors stay on your website, the more likely they are to convert into paying customers. By creating high-quality videos that provide value to your target audience, you can encourage them to spend more time on your website and improve your chances of making a sale.

Benefit #4: Improved customer education

Another benefit of video marketing is that it can improve customer education and understanding of your product or service. By creating instructional or explainer videos, businesses can provide their target audience with valuable information about how to use their products or services.

This is particularly important in industries where there is a high degree of complexity or technical expertise required. By creating videos that simplify and explain complex concepts, businesses can increase customer satisfaction and reduce the likelihood of returns or complaints.

Benefit #5: Greater return on investment (ROI)

Finally, video marketing can provide businesses with a greater ROI than other forms of marketing. This is because videos can be reused and repurposed across a wide range of channels and platforms, which can help to maximise their impact and reach.
In addition to this, videos can also be used to generate leads and drive sales, which can help to improve your bottom line. According to HubSpot, businesses that use video marketing generate 66% more qualified leads per year and achieve a 54% increase in brand awareness.


Video marketing is an essential part of any successful marketing strategy. By using video across a wide range of marketing channels, businesses can increase engagement with their target audience, improve their search engine rankings, and boost their brand awareness. Additionally, video marketing can help to educate customers, generate leads, and drive sales, all of which can contribute to a greater return on investment (ROI).

So if you’re looking to take your marketing efforts to the next level, consider incorporating video into your marketing strategy. With its unique ability to engage, inform, and inspire, video marketing can help you achieve your marketing goals and grow your business.

Thanks for reading our blog about the benefits of video marketing over other types of content!   

If you’ve got any other questions about video production or animation, which is what we do then please get in touch.

Why not check out these great resources while you’re here?

What are the different types of live stream?

What happens if I’ve booked drone filming but the weather is bad?

I’m pulling a funny face on the thumbnail, can you change it? 

What is the best kind of video content to make for business?

STM Tips Playlist

Take a look at our work...

Found what you're looking for? Get a Quote!