Cutaways vs Interview Led Footage

Welcome to this #STMBlog, where we will be comparing cutaways and interview led footage, to see which is best for your video! 

You might not know what either of these things are, but by the end of the blog, you’ll be an expert (sort of). That’s the STM Guarantee ©️. 


Cutaways, sometimes referred to as B-roll, is a collection of shots that we would get on location. This could be any number of things; for example if someone on camera is talking about their new offices, there may be a cutaway to show off their new offices. 

Essentially, it’s footage relevant to the words spoken on the video and adds a visual layer.

Interview Led Footage

Interview footage is where people answer questions on camera. Typically, this will lead the narrative of a video. The focus of the video might be a new initiative at work, or an apprenticeship scheme (like the one below), or anything. The interviews provide all the context and act as the foundation of the video. 

Adding a cutaway on top of the interview footage acts as a way of emphasising the point you’re trying to make. 

However, you might want to stir the pot and go for a more creative approach; having cutaways lead your video. It can work, as we’ll show you in about 3 paragraph’s time. 


Here’s an example of an interview led video. We captured interviews with employees and that made for the narrative of the video. On top of that we added a variety of cutaways including drone footage, footage of the moving forklifts and more. It’s all relevant. 

This approach is ideal when you want to tell customers or clients about your business and get them on board. 

Here’s a cutaway led video. There’s no interview footage within this, and the visuals tell the story. When we captured the content for this video we knew that this would all come together in the edit, because that’s where the narrative is made in these types of videos. 

There are pros and cons to each style of video, or using a hybrid of the two. It’s completely dependent on your creative vision and what message you want to get across in your video. We’d be happy to talk to you about your project and what style might be most suitable for you. 

If you have any questions about anything video or animation related, don’t hesitate to get in touch and we’d be happy to have a chat!

Thank you for taking the time to read our blog, why not check out these great resources while you’re here?

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