How to explain a service using video
It’s not the easiest thing in the world to explain a service. Most organisations will have a service or product that’s entirely unique to them, which might not be the most straightforward thing.
If people ask a lot of questions about it, or you spend a lot of time explaining it, that might be a signal for you to save a lot of time by providing all the answers in a short, engaging video.
In this STM Blog, we’ll show you how to explain a service using video.
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If you want to explain a service or product, using video is by far the most effective way to do so, in fact, videos get more than 1200% more shares than images and text combined. With an explainer video, you can ensure all of the necessary information is in there, rather than risking forgetting about anything if you haven’t had your morning coffee.
Not only does it allow you to explain a service in a more informal tone, but it also helps to engage the viewer, keeping their attention focused on what you’re saying.
There are a few things to keep in mind when using video to explain a service for your organisation. The most important thing is to keep it short and sweet – no one wants to watch a long, drawn-out video that drones on and on.
Try to stick to around 2-3 minutes, max. Anything beyond that and you’ll start to lose people, as demonstrated in this case study.
This sounds basic and pretty obvious, but you’ll also want to make sure that your video is engaging and interesting, so that people will actually want to watch it.
One of the best ways to do this is by using animation. Animations are fun and interesting, and they help to keep viewers engaged while explaining complex concepts in an easy-to-understand way. Use colour, characters, a voiceover and background music to make it as visually stimulating as possible.
Explainer videos aren’t too difficult to plan and production companies will often work on explainer video projects.
We’ll go one step further and tell you how to plan and execute your own project to explain a service.
Assuming you want a step-by-step guide:
1. Write a script for your explainer video. This should include a clear and concise explanation of what your service is, as well as any important details that you want to highlight. Make sure to keep the video under two minutes so that viewers will actually watch it all the way through. If you aren’t entirely sure on how to write a script, simply write out the key elements in their most simple form.
2. Find a studio that you can work with to create your explainer video. Be sure to look at their previous work to get an idea of their style and see if it matches your vision for the video. Have a dig around their about page and try to figure out if you’d get on with their team and work well together. If they’ve shown that they can explain a service well, get in touch!
3. Work with the studio to create a high-quality explainer video that accurately represents your business. This includes providing them with your script and any other relevant information they may need.
4. Once the explainer video is complete, post it on your website and social media pages. Potential customers can then learn more about your business. You can also use it in marketing campaigns or email newsletters to drive traffic back to your site. If your existing clients aren’t aware of a specific service or product, use the video to advertise it!
Here are some great examples of explainer videos;
RBW Electric Vehicles
The boss at RBW, Peter Swain, was spending a lot of time explaining the process of switching out the engines on his classic cars to an electric one. He was having to draw the process himself on whiteboards, so an explainer animation in the whiteboard style made the most sense.
ABC Cars
A simple video to explain the new ABC app, that could be sent out to their huge existing customer base and sent out across their social channels.
EBI
EBI wanted to create a video to explain a service of how it supports its members. The video was targeted at clients of financial advisers (EBI members) that are looking for investment advice.
To conclude
That’s how to explain a service using video.
It’s an incredibly powerful tool for businesses, so wield it carefully! If you ever need any advice on how to make the optimal explainer video, don’t hesitate to give us a call or drop us a line and we’d be happy to offer our expertise!
Thank you for taking the time to read our blog, why not check out these great resources while you’re here?
The ultimate guide to explainer animations
How to increase website traffic with video
What is the best kind of video content to make for business?
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