How to increase website traffic with video
Your website serves as the hub of all your marketing operations. It’s essential to your marketing strategy to have a well-designed website that loads quickly and conveys all the necessary information to your visitors, but it requires a significant amount of time and effort to get it right.
So what’s the point in any of it if you aren’t getting any website traffic?
Ultimately, you want people to get on your website and then convert to full-blown customers.
The beauty of websites is that people from all over the world can visit and put you on the map, wherever you are.
So, how can you increase your website traffic?
Video, SEO, PPC, great website content?
All of the above and more!
In this blog, we’ll look at how you can utilise video in each of these facets to increase your website traffic.
SEO
It seems like a simple thing to take note of, but you’d be surprised at how many people ignore the fact that Google owns YouTube.
Google actively encourages people to include YouTube embedded videos on their websites, to the point that it will reward those who do with higher search engine rankings.
SEO Inc. reports that video is 50x more likely to get an organic ranking than plain text alternatives.
Not only your website pages, but imagine this for blog posts and the perpetual effect it’ll have on your website.
Simply aim for one blog post a week, and you’ll be ahead of most of the competition.
SEO on Video
The beauty of using YouTube to embed videos is that it provides an additional layer of SEO capability.
You’ll be well-versed on keywords and whatnot; the YouTube descriptions and titles give you the option to get some more on your website.
Not only that, your videos could then appear in Google searches!
PPC
Paid ads are a great and straightforward way to increase your website traffic.
You should have an extensive list of relevant keywords for your business. Attach this to your paid advertising and watch the website traffic increase significantly.
But how is video relevant here?
Simples! Start running a video ad campaign.
Video ad campaigns will ensure that an engaging video is shown to your target audience, showcasing your organisation in the best possible light.
Not only are video ads brilliant value for money, they’re also excellent for precise targeting.
Interests, job type, age and demography can all be used as parameters within video ads, so you can ensure that the right people are seeing your advert.
It could be a general corporate video that introduces people to your organisation, or it could be a video showcasing a specific service or product.
With a solid call to action on these videos and a final link to your website, it’s a surefire way to increase your website traffic.
Though it’s going to cost you more money, PPC generates twice the number of website visitors as SEO.
Not to say that SEO should be discarded; it absolutely should not. However, PPC will generate results quickly.
Digital Content
Streamlining all of your digital content and including video is rapidly becoming essential for your marketing strategy.
The world is moving towards a completely digital landscape, so you need to keep pace or risk getting left behind.
Your website and YouTube aren’t the only places to use video content; utilise your social media channels!
LinkedIn, Facebook, Twitter, Instagram, Google My Business, Pinterest, and TikTok are all platforms that you can use to showcase your organisation and link people to your website.
You don’t have to drastically change all of your video content for each platform (though we may recommend considering the different sizes), in fact, you can use one video across each of them, as long as it’s eye-catching and explains your message.
Email marketing is another platform to utilise if you want to get the most out of your digital content strategy.
You can include a wide array of digital content types, knowing that it will be delivered to people who have interacted with you before.
New product or service? Great case study? Show it off! Please send it to your distribution list and remind them of your expertise.
If the video is too large to embed in an email, create a quick GIF of a good section, embed it in the email, and link back to your website. They click on the link, boom, they’re on your website. They read the incredible blog post accompanying the video; boom, they want to see more. Boom, they’re searching around your website. Boom, your analytics show an increase in website traffic. Or, even bigger boom, you get an enquiry.
Ultimately, improving your digital content and SEO will increase your website traffic in the long run and ensure that your website will attract the right audience.
PPC ensures quick results, as well as the right audience, but isn’t as sustainable and will cost more than SEO.
Video is central to maximising the benefits of each of these facets and will go a long way in increasing your website traffic.
Thank you for taking the time to read our blog on how to increase website traffic with video, why not check out these great resources while you’re here?
How to make ordering a video marketing project easier
Why use video marketing and how to stand out
Video Email Marketing vs. Video Brochures
What is the best kind of video content to make for business?
Take a look at our work...
Found what you're looking for?
Get an instant Quote!