How involved will I have to be in the making of a corporate video production?
Welcome to this blog where we answer the question: “How involved will I be in making a corporate video production?” The first thing to note is that it depends on the company you are working with. Therefore, this blog focuses on how we do it at Stone’s Throw Media, which should provide a good guide on how most video production companies approach the process.
Hands off approach
Ultimately, you’re the customer, and some customers prefer a hands-off approach. They are happy for us to continue and update them at key moments in the production process, such as the script, filming, and post-production.
Hands on approach
Some customers like to be involved. So they want to have a say in what the script says, or what some of the questions are (if it’s an interview piece), how certain shots are filmed and the editing process (they may even come in to see how the edit is unfolding in the office and tuck into some biscuits with cups of tea). Often, when multiple people are involved, it can slow down the process. However, taking a hands-on approach with one person can help put their mind at ease and achieve the exact result they’re looking for.
Do your homework
If you pick the right company, they’ll be able to make your video a success, taking you from point A to point B, and you can still choose to be involved as much as you see fit. See if they have any reviews, examine the quality of their portfolio, and assess their reliability in answering the phone.
Trust the experts
Essentially, when you start making a video, whether it be something that you have to film or an animation, you have to trust the company that you are hiring.
If you’re having building work done on your house, you know what the extension will be, which room it will be, and roughly where it is. However, in terms of how you get there, you have to leave that to the experts and the people who know what they’re doing. Sometimes they can give you ideas of what you can do that you’d never thought of, whereas sometimes they have to provide you with a reality check, saying, “You cannot have an extension on your house that big; that’s ridiculous.”
That’s essentially the same way it works with video. If somebody says, “Oh, we want to film this great big aerial scene in London and we want 30 people in the shot and we want Leonardo DiCaprio in it.” We’re going to have a bit of a reality check, because we can’t do that. However, we may also incorporate some of our ideas and explore alternative approaches.
You can be involved as much as you like in the creation of a corporate video production, but remember, you are hiring a video production company that does this day in and day out. So, they will have plenty of ideas and various methods that will be suitable for your needs.
We hope you found this blog helpful in learning about the level of involvement you can expect with a corporate video production. Visit our knowledge section for more information on various topics related to corporate video production and animation. If you have any questions, please don’t hesitate to contact us here.
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