The best way to repurpose existing video content to reach new audiences
We get it, video content can be pretty expensive. You might not be able to splash out on a video for each facet of your organisation.
Repurposing your existing video content can be a great way to reach new audiences, as well as extending the lifespan of your content.
If nothing else, we’re a thrifty bunch here at STM, so in this edition of the STM Blog, we’re going to be discussing some tips for repurposing your video content:
Turn Long-Form Videos into Short-Form Snippets
Instagram Reels and TikToks are both types of short form that you could consider if you’re chopping up a larger video into short form video content.
If you do have a big video that shows off your whole organisation, consider breaking it down to simply focus on specific topics or ideas.
Not exclusive to Instagram and TikTok, they can be shared on social media platforms like Twitter, LinkedIn and Facebook, which will make it easier for you to reach a wider audience.
You can also put it on the corresponding page on your website and take the topic into a bit more depth.
Short-form video content is also much more likely to be viewed in its entirety, which will not only increase engagement, but also shares and views.
If you need help with the sizes for social media video content – we’ve got a whole blog on it!
Create Infographics or Slide Decks
Informative videos that explain complex ideas and concepts could be turned into infographics or slide decks, which will allow you to present the content in a visual format that is easier to understand and share.
Not only can your Infographics and slide decks be used in your presentations, they can be shared on social media and posted on your website.
It’s a different kind of content that stands out on social media and allows you to establish yourself as a thought leader in your industry.
Create Blog Posts
We won’t ever say to take a leaf out of our book, but using video content for blog posts is a strong foundation for an online content strategy.
If there’s a voiceover, or someone talking throughout the video, you can simply whack it through a transcribing service like rev.com and take the resulting text document and use that to write the blog post with!
Blog posts are more likely to rank well in search engines, which will make it easier for you to attract new visitors to your website.
Use Video Clips in Presentations and Webinars
As mentioned, when giving presentations or hosting webinars, you could incorporate video clips from your existing video content. Video clips can provide examples or illustrate important points, which will allow you to repurpose your existing content in a more engaging and creative format.
Make Teaser Videos
Everyone loves an exclusive insight, or a trailer for something big.
You can use your existing video content to take snippets out of and create trailers that you put out across your social media channels and drum up a sense of excitement for your big headline video.
Create Behind-The-Scenes Content
Behind-the-scenes content can be highly engaging and provide a unique perspective that may be lacking from your main videos. Repurposing your existing content by creating behind-the-scenes videos will show how your videos were created, as well as providing viewers with a glimpse into your company culture.
Most importantly, this can help to build trust and loyalty with your current audience, and possible new audience!
To Conclude
In conclusion, repurposing your existing video content can be a highly effective way to not only reach new audiences, but also extend the general lifespan of your content produced. You can repurpose your content in a variety of ways and really get creative with it. It’s key to focus on providing value and engaging your audience, as well as always being willing to experiment with new formats and ideas. Taking the right approach in repurposing your existing video content will help to boost your content strategy and reach new heights.
Thanks for reading this blog about repurposing video content! Why not get in contact or check out these other great resources?
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