What makes a good YouTube channel?

What makes a good YouTube channel for a business or organisation?

What do your audience want to know?

Ensure that you are putting up videos that your prospects and customers want to watch. Consider the questions you are asked frequently in your organisation and address them accordingly. Between yourself and the team, you will have loads of ideas!

Regular content

Simply put, a good YouTube channel requires consistency. Whether that is releasing a video every day, once a week or once a month, have a concrete plan of execution. 

Quality over quantity

If you have really thought about the content and it looks brilliant as well, you’re onto a winner. It would be much better to produce one high-quality video a week than five average ones.

Be yourself

Get the messages across in your way and with your company’s ethos. There’s no need to pretend you’re something you’re not, as people see through it anyway. 

YouTube channel TLC

A good YouTube channel needs some love and attention. Create consistent backgrounds and banners, add your logo link to your website, name the video files clearly so that viewers understand their content, and organise all your videos into relevant playlists for a neat, organised order. 

What are customers searching for?

You probably have a good idea of what to name the video and the phrases people may search for. You can take the guessing element out of it entirely by using Google Keyword Planner, which gives you real-life data on what people have searched for in the previous months. You can use this to your advantage, knowing that you are selecting key phrases that are likely to appear in the video title, description, and increase the chances of it being discovered, compared to what you would have done previously. 

Subtitles and custom thumbnails

For more details, refer to these videos and articles on subtitles and custom thumbnails, respectively. In short, you’re making your video more accessible and discoverable – two things you certainly want to do to ensure more people watch your video content.

So there you have it. If you go, make sure you put all of those into practice consistently. I do not doubt that you’ll start getting better and more consistent results on your YouTube channel – and including all of these elements is what makes a good YouTube channel.

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