Whiteboard Animations vs. Motion Graphics
Whiteboard animation and motion graphics are two of the most popular styles for animated explainer videos.
We’ve spoken a lot about great explainer videos in our blogs, because they’re an incredibly powerful tool in your marketing shed, but which is the best style for you?
So many different styles of explainer videos exist, simply because some will suit a certain audience better than others.
Whiteboard Animation
Whiteboard animation is a great way to creatively explain a specific message or service.
When done well, a whiteboard animation can set you apart from others and make you stand out like a sore thumb (in a good way).
Bespoke drawings come to life in front of your very eyes and turn into something incredible. This style evolved from traditional drawing and digital effects were added to make it even more appealing,
It demonstrates processes happening in real time and is about as clear as can be when conveying a message.
It draws viewers into the video because they can see characters and objects appearing before their eyes; like a scratch card that you don’t have to scratch.
To watch, whiteboard animations are pretty fun too. Because of the simplicity, it feels as though you could be drawing it yourself and takes you back to a time when you were scribbling anything but the answer on those handheld whiteboards in primary school.
The style is best suited to explaining a product or service, where characters aren’t the focal point of the explainer video. This is a great example.
For the perfect whiteboard animation, you need a perfect script and a perfect voiceover. It’s an animation style that relies heavily on sound to drive it because of the limitations on visuals, so these features are incredibly important to get something that works.
Motion Graphics
What about motion graphics? We hear you ask.
This is the most popular style used for animated explainer videos because of the broad range of audiences they can attract and how dynamic the styles within it can be. Just look at the portfolio to get an idea.
Motion graphics allow us to bring characters to life and for them to be more fluid in how they move.
Stories are easily told and ideas are easily communicated using motion graphics because it is heavily reliant on visuals, rather than being led by sound like whiteboard animations. Look at this for an example of being visually led by motion graphics.
This animation style’s versatility allows us to make simple changes with ease, so if you wanted something different, it wouldn’t take long at all.
It’s also great for creating unique characters with high emotion. There’s a wide variety of characters in this animation, which demonstrates a character led animated explainer video.
However, if you’re not character focused another style may work better for you. Whiteboard animations can show you the process, but might not be one for inclusion of characters.
So, which one?!
Both styles are capable of making a boring subject come alive. Not to say you have any boring topics in your line of work, but even UFC fights have health and safety measures.
Although both have their perks, the truth is, there’s no style that is better than the other. It all depends on you, your business and what you want to talk about.
Either way, we’d be happy to talk about what the best option for you is and we can create something perfect for you.
If you want to know anything else regarding whiteboard animations or motion graphics videos, please feel free to get in touch with us through our contact page.
Thanks for reading!
If you have any further questions about anything video or animation related, do get in touch!
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