Whiteboard Animations vs. Motion Graphics
Whiteboard animation and motion graphics are two of the most popular styles for animated explainer videos.
We’ve spoken a lot about great explainer videos in our blogs, because they’re a potent tool in your marketing shed, but which is the best style for you?
There are many different styles of explainer videos, simply because some will suit a particular audience better than others.
Whiteboard Animation
Whiteboard animation is an effective way to convey a specific message or service creatively and engagingly.
When done well, a whiteboard animation can set you apart from others and make you stand out like a sore thumb (in a good way).
Bespoke drawings come to life in front of your very eyes and turn into something incredible. This style evolved from traditional drawing, with digital effects added to enhance its appeal.
It demonstrates processes happening in real-time and is as clear as can be when conveying a message.
It draws viewers into the video because they can see characters and objects appearing before their eyes, like a scratch card that you don’t have to scratch.
Watching whiteboard animations is pretty fun too. Because of the simplicity, it feels as though you could be drawing it yourself, and it takes you back to a time when you were scribbling anything but the answer on those handheld whiteboards in primary school.
The style is best suited to explaining a product or service, where characters aren’t the focal point of the explainer video. This is a great example.
For the perfect whiteboard animation, you need a perfect script and a perfect voiceover. It’s an animation style that relies heavily on sound to drive it, due to the limitations on visuals, so these features are essential to achieve something that works.
Motion Graphics
What about motion graphics? We hear you ask.
This is the most popular style used for animated explainer videos due to the broad range of audiences it can attract and the dynamic styles within it. Just look at the portfolio to get an idea.
Motion graphics enable us to bring characters to life, making their movements more fluid and lifelike.
Stories are easily told and ideas are easily communicated using motion graphics because they are heavily reliant on visuals, rather than being led by sound, unlike whiteboard animations. Take a look at this for an example of being visually led by motion graphics.
This animation style’s versatility allows us to make simple changes with ease, so if you wanted something different, it wouldn’t take long at all.
It’s also great for creating unique characters with high emotion. There’s a wide variety of characters in this animation, which demonstrates a character-led animated explainer video.
However, if you’re not character-focused, another style may work better for you. Whiteboard animations can illustrate the process, but may not be suitable for the inclusion of characters.
So, which one?!
Both styles are capable of bringing a boring subject to life. Not to say you have any boring topics in your line of work, but even UFC fights have health and safety measures.
Although both have their perks, the truth is that neither is better than the other. It all depends on you, your business, and what you want to discuss.
Either way, we’d be happy to talk about what the best option for you is, and we can create something perfect for you.
If you would like to learn more about whiteboard animations or motion graphics videos, please don’t hesitate to contact us through our contact page.
Thanks for reading!
If you have any further questions about video or animation-related matters, please don’t hesitate to get in touch.
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