Why Do Charities Need Video?

By Patrick Campbell

We think it’s safe to say that today the charity sector in the UK is quite the force to be reckoned with!

The boffins at Statista have been beavering away doing…whatever it is they do, we’re not entirely sure…to unearth these fascinating facts (all of which were correct at the time of writing):
 

  • There are over 165,000 charities in England and Wales
  • The charity ‘Save the Children’ employees over 17,000 people
  • The Cancer Research UK ‘Race for Life’ event raised £48m in 2016
  • 75% of people gave to charity in the UK in 2017/18

We reckon there’s a pretty good chance that you, reading this right now, have at some point in your life been involved with a charity in some form or another.

Our Patrick, for example, does Compton Care’s weekly lottery*, sponsors a Dogs Trust dog** and is a member of the Shropshire Wildlife Trust – three wonderful acts of compassion for the community which he absolutely does not like to talk about.

As we’re sure you know by now, here at Stone’s Throw we love talking about video production, and how important it is for businesses and organisations to use the medium for their advantage.

That’s all well and good, but how can charities in particular utilise videos and animations? Well, in this blog post, we’re going to tackle that very question!

Raising Awareness

The biggest challenge for charities must surely be getting noticed. As referenced above, some charities have a presence across the country, but a lot don’t! They might be doing really fantastic work, but in a crowded sector dominated by heavyweights they’re getting drowned out.

To help tackle this problem, a promotional charity video is a fantastic idea – which is why we make so many for our clients!

Utilising promotional videos can increase a charity’s visibility and engagement rates online, with shorter, “snippet” versions of the videos working wonders for its social media channels too.

A video or animation production can also raise awareness of an aspect of a charity’s work, rather than just the organisation as a whole.

For example, we recently teamed up with the blood cancer support charity Leukaemia CARE for an animation all about the information it provides about the condition neutropenia.

Helps Take Risks

How do you stand out from the crowd? Well, how about trying something different?

Video productions are a great way for an organisation such as a charity to take a risk or two with their marketing endeavours. It’s a gamble, but one that can really pay off!

Here at Stone’s Throw Media we know this first hand – after a charity video we made for Compton Care (previously named Compton Hospice) went viral!

Keen to dispel some of the myths surrounding the nature of hospice care, the team at the Hospice worked with us on a humorous and bold video unlike anything a hospice had ever done before.

It was a risk, but our video got a huge reaction in the media – being picked up on by several local newspapers and BBC Midlands Today, as well as on Facebook, where it was viewed over 280,000 times and shared over 2,400 times.

All the details on that one are right here.

Engaging and Powerful

Whether it was online or on TV, we’re sure you’ve all seen a charity video that has tugged at your heart strings – just think of some of the powerful videos Comic Relief have released over the years, for example.

Text is good, but to make people feel emotion, video is better – particularly when it’s a case study video about a specific individual or community.

A little while ago we joined forces once again with Leukaemia CARE for a series of case studies regarding some of the people that the charity have supported in the past.

For these videos, we invited those with leukaemia to share their experiences – in particular their initial symptoms, their emotions, and the support they had received from Leukaemia CARE since their diagnosis.

You can watch those videos and find out more about that project here.

 

So, there’s three reasons why we think a charity video or animation is just the thing for charitable organisations across the UK.

Agree or disagree? Other reasons on your mind?

Why not drop us a line via our social media channels (buttons are below!) to have your say?!

 

* He’s never won

** He’s not allowed to meet him


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