How to Get Above Your Competition

If you’re a sports fan – particularly one with an interest in British sport – you may very well be aware of a man called Sir Dave Brailsford.

Brailsford is a cycling coach, but – more relevant to this blog post – he is also a champion of a philosophy known as “marginal gains”.

What the heck is a “marginal gain”? Well, the clue is in the name – it’s a tiny margin of improvement in an area of an industry.

Why does this matter? Well, marginal gains in a large number of areas can result in an “aggregation” of the damn things which can lead to a significant benefit.

As Brailsford himself put it:

“The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together.”

This theory doesn’t just apply to sport, however. As you’ve probably already guessed, it can apply to business too.*


We firmly believe that every organisation – no matter its size, location, or sector – can find some marginal gains to exploit to help it either get ahead or stay ahead of its competition.

One of these marginal gains is the utilisation of video productions.

Yes, we are biased, and yes, we would naturally think that, but it’s true.

Creating and uploading a regular stream of video content (particularly to social media platforms such as Twitter or LinkedIn) is something your competition probably aren’t doing – so you can get ahead of them there – and it can help to present yourselves as experts in your field.

Sounds like a win-win to us!

That’s enough words! If you haven’t already done so, you can find out more about this subject from our Matt via the video above.

Join him on Mount Snowdon as he explains how video can get your organisation to the top of your mountain!**

* Whether sports and business are now basically the same thing is a debate for another day!


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