Public Sector Video - how Can Police Forces Use Video?

Here at Stone’s Throw Media we believe that there isn’t an organisation out there that can’t use video productions for its own benefit – and public sector video might be more popular than you think!

“No matter your size, no matter your sector, no matter your location” is one of our mantras, and it’s as true now as it was when we first coined it. Whenever that was. Sadly we didn’t mark it down on our calendars.

Sometimes, however, when we point out that every organisation can use videos for genuinely useful reasons, we get challenged. “Where’s your evidence, Stone’s Throw?” people crow at us in car parks, shopping centres, or on public transport. “Give us some proof!”

We think it’s fair to say that we can’t resist a challenge, so in this blog post we’re going to argue that even police forces can use videos, and tell you why we think we’re right in believing this!

Public Sector Video – Police forces? Really?


Back in the day, the only time “police” and “video” would be uttered in the same sentence would be if someone was talking about ‘World’s Wildest Police Videos’ starring Sheriff John Bunnell or Alan Partridge’s extraordinary ‘Crash! Bang! Wallop! What a Video!’

Here in 2019 however, things have changed. Police forces can now use video productions for a variety of reasons. Let’s give you a few examples…


If you follow the news, you may be aware that police recruitment has been a big issue over the past few years. Put simply, police forces need police offers (and other staff members), and with numbers dwindling, effective police recruitment campaigns have never been more important.

What could police forces use to make their recruitment campaigns successful? OK, you already guessed it – video!

One minute of video is worth 1.8m words – so if you’re a marketing person in a police force looking to get across the variety of job roles in your organisation why wouldn’t you use it?

To back up our argument, take a moment to watch this fantastic effort from the New Zealand Police force. We think it may just be the greatest recruitment video of all time:

Oh, and yes – public sector and police videos can be humorous!

Meet the Team

Believe it or not, police officers are human beings like the rest of us – something which police forces are trying to highlight online. 

You may have seen, for example, pages on a force’s website dedicated to each team member, or police officers signing off tweets on their force’s Twitter account with their name/ID number:


Why is it a good idea to do this? Well, putting faces/personalities to names helps to humanise police officers, which in turn helps to increase the trust between the ordinary citizen and the force.

Another great way to do this is through – yes, you guessed it again – video. This doesn’t have to be complex or a big undertaking!

So, why not film a 30 second “Getting to know you” video with each police officer for your website or your social media channels? 

Internal Messaging

Finally, regional police forces can be large organisations containing employees strewn (great word) across a number of buildings and locations.

This can make cascading internal messages from the top of the organisation down a little difficult.

If that’s an issue at your force then thankfully there’s an answer, and it’s…yes, video. Right again!

Creating a video containing an internal message for all staff members is quick to make, easy to disseminate (another great word, we’re on fire!) and saves on typing. Remember – one minute of video is worth 1.8m words!

It’s also a great way to get a message across in the right tone – something which even the best writers can struggle to achieve via the written word.

So, there’s three reasons to back up our thoughts that public sector video and in particular police forces could (and should!) be using it.

Agree? Disagree? Got some other reasons of your own to back up our argument? Feel free to let us know your thoughts via our social media channels or our Contact page!

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