Using Animation to Bring Dull Topics Alive!
Animation is a brilliant thing. After all, it can turn even the dullest of topics into something that people are a lot more likely to watch – and there’s a high chance they’ll retain the key information contained within, too.
Here’s why we think animation is the perfect way to make stories that most businesses have to tell go from insipid to inspiring.
Complex information is easier to break down with animation
According to the US agency Insivia, viewers retain a significant 95% of a message when they watch it in a video, compared with just 10% when they read it in plain text.
We like this statistic so much we even made a GIF about it – look!
This “message” being conveyed to a viewer can often contain some complex information, and this is where animations can really excel.
Animated explainer videos are one of the most popular forms of video available at the moment because they make complex information, such as statistics, facts, figures, or instructions, easy to understand.
Got some really difficult terminology to break down? No problem. Does your product have multiple components that each require explanation? Not to worry.
Animation has your back, which is why animated video is an ideal way to prevent consumer confusion and, ultimately, increase sales.
Different types of animation can suit specific subjects better
Animation is a versatile beast, and some forms of animation work best for certain topics.
For example, 2D animation is excellent at conveying ideas quickly, creatively, and informatively, while also engaging an international audience in a friendly and informative manner.
3D animation, meanwhile, is ideal for digitalised building walkthroughs or for breaking down products some might see as being a little “dry” – such as car engines, double glazed windows, or LED lighting – into their individual components.
Making sure you have the right form of your animation is something that is often overlooked but really shouldn’t be!
It’s important that you speak to a video production company for advice on the type of animation that can best suit your business.
Talking heads are dull, and people are unreliable
Let’s face it – most people don’t want to be on camera. And if they do, what happens if they are ill or unable to attend on the day?
Why go through the rigmarole of having to ask reluctant people to be in your videos when animation is on hand?
Animation resolves every minor issue by minimising the contributing factors that may lead to video delays or incomplete projects.
Besides, who really wants to watch people talking to the camera for ages about something that’s not particularly interesting? Not us, that’s for sure…
To conclude, we are often told that someone’s business couldn’t possibly have a video of its own because what the company does is too “dull” or “boring.”
We think this just isn’t the case at all. As we’ve shown above, we believe that animation can be the perfect way to showcase any aspect of a business in a visually stimulating and informative manner.
Don’t believe us? Why not give us a call and see if we can prove you wrong?
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