A whiteboard animation – sometimes referred to as a “drawn timelapse” – is a video where a story is drawn on a white background. There may be slight variations where we may have a black background instead but the principle remains – it is a drawing carried out by a skilled artist which is then sped up. It is usually given a voiceover, some background music and subtitles to help illustrate a story or a message for an organisation.
Whiteboard animations not only look fantastic but they’re also superb for presenting ideas or concepts (that can be tricky to understand) in a clear and visual way. This makes them without question one of the most effective forms of animation we create for our clients! They’re not always the right form of animation and may not allow us to stay exactly on brand and if you have any doubts, it may be worth considering different animation styles.
As the old adage goes – you get what you pay for in life and if you buy cheap you buy twice! We feel the same can be true in the world of whiteboard animation.
Now, we have different eyes (not literally, we’re not aliens or anything weird, honestly..!) to most people and there is absolutely no doubt about it – when we see TV adverts, YouTube videos or company videos we come at it from a more critical standpoint.
However, there are occasions where the quality is so obviously poor people will spot that it is cheap and nasty, even if you haven’t. You can be forgiven for not knowing the quality is bad as making a whiteboard animation is not an everyday task of yours. If your customer sees it and thinks it is rubbish – what kind of thoughts do they have towards your brand? Maybe they feel, well they’ve cut corners here, is this an ethos throughout the organisation – what other corners do they cut?
We think that if a company is offering a client a professional drawing, it should be exactly that – a professional, drawing. Creating whiteboard animation with software that re-uses pre made poses and actions can make it look a little low budget, and it will never be a truly original piece of work. That can reflect badly on a company – which nobody wants.
The digital drawings we offer our clients are always bespoke, are always based on prepared storyboards to ensure they really hit the mark for you.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
Videos under two minutes long get the most engagement. (Wistia)
83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)