Video Production
Do you want your organisation to escalate its engagement rates and increase its customer retention levels?
The link between professional video production and business is growing all the time, for one simple reason – it works.
The link between professional video production and business is growing all the time, for one simple reason – it works.
WHY STONE’S THROW MEDIA?
Our experienced, qualified, and approachable video production team create awesome case study videos, promo videos, fly through videos and much more – using industry-leading software and our state-of-the-art technology.
✅ A big focus here is making awesome videos by keeping things simple, fun and avoiding boring.
✅ We’re not just yes men/women – we give you what you need not what you want.
✅ Our in-house team have a friendly approach, we’re real people, not pushy and easy to deal with.
✅ We thrive on our customer success rate, it’s not just lip service we really measure it.
We’re satisfied that our values help us to be the best video production company in Birmingham (if we say so ourselves!).
87% of marketers are currently using video as a marketing tool and 85% of those believe that it is an essential part of their strategies.Wyzowl
TALK TO US ABOUT YOUR PROJECT
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7 THINGS YOU SHOULD CONSIDER BEFORE HIRING A VIDEO PRODUCTION COMPANY
1. WHAT TYPE OF VIDEO DO YOU NEED?
Have a preference regarding the nature of your video? Different types of video production can solve different problems, which is why we’re not one trick ponies – we can turn our hand to all manner of different types of video, including animation and live streams amongst others.
2. LENGTH OF VIDEO
Once you’ve settled on the type of video, think about the required length your video will need to be. If it’s going on your social media channels (see here for an example) it’ll need to be brief – 33% of viewers will stop watching a video after its first 30 seconds has elapsed! (AdAge)
3. PROBLEM SOLVING
Why are video productions so important for organisations? It’s because they help to solve problems. Primarily, your video production needs to serve a purpose and it needs to tackle a problem you’ve identified as one you want to get rid of.
4. TONE AND STYLE
You probably already know how your organisation perceives itself and its standard tone of voice. It’s really important that any video production of yours reflects this – don’t talk in the wrong language to your target audience!
5. BUDGET
Thinking about the budget you have should be prominent in your mind throughout the video production process.
We can cater for different budget levels and we think all our video productions are certainly value for money, but it’s just common sense to be realistic about your budget when considering what video you want to create.
Remember though, videos are only “expensive” if they don’t get results – and we have a proven track record of getting results!
6. TARGET AUDIENCE
Who is your target audience, and what kind of video would they want to see? If you do have a niche market, think about them! Make sure your video works as effectively as possible for your organisation!
7. PREVIOUS EXAMPLES
Consider whether there are any existing videos out there (either created by us or others) that you’d like your video to emulate.
Finding an existing video which you love can really help you to understand what your video will consist of, how it will play out, and how it will eradicate the problem you want it to.
WHAT’S THE VIDEO PRODUCTION PROCESS?
OUR SUCCESSES
Our videos are created with positive impact in mind – such as this fundraising video we made for the charity Compton Care in 2018.
Designed to be at the forefront of its “Christmas isn’t Cancelled” campaign, our video assisted the organisation in raising a staggering £100,000 – money which would make a tangible difference to the lives of those the charity supports.
We thoroughly believe that the video helped to contribute to the £100,000 raised
Grace Lee, Compton Care
OUR Video Production WORK
Trelleborg needed a business promo video all about one of their particular tyres.
Our solution was to show the tyres in action. We headed down to St Austell in sunny Cornwall to capture a variety footage including aerial video and ground footage.
It was then edited to a high energy music track for Trelleborg to use as part of their promotional campaign to potential customers.
The aim of this project was to show the lifestyle of postgraduate students from the University of Wolverhampton with a high end video to help with their marketing campaigns.
We sourced eight actors, five locations and up to 30 extras for this project.
We produced a number of different edits to be used in a range of social and email marketing campaigns.
This project was to highlight the work Briggs Equipment had done at a depot as part of its partnership with Marston’s.
We captured a lot of different footage including indoor aerial video, ground footage, product shots, and a testimonial interview.
Briggs Equipment used this case study video to demonstrate their abilities to target new customers.
WHAT’S NEXT?
So, when you’re ready to have a chat about your next video production, contact us to see how we can be of assistance.
We know we can, and we know that we’re only a “stone’s throw away”!
(We couldn’t help ourselves, sorry!)
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