Lack of engagement
Low customer retention
Poor conversion rates turning website visitors into customers
Being infrequently seen in online search results
If you’re looking for a solution to turn this around, professional video production can help.
The link between video production and business is growing all the time, for one simple reason – it works.
PRODUCT VIDEO PRODUCTION
VIDEO PRODUCTION INTERVIEWS
Have a preference regarding the nature of your video? Different types of video production can solve different problems, which is why we’re not one trick ponies – we can turn our hand to all manner of different types of video, including animation and live streams amongst others.
Once you’ve settled on the type of video, think about the required length your video will need to be. If it’s going on your social media channels it’ll need to be brief – 33% of viewers will stop watching a video after its first 30 seconds has elapsed! (AdAge)
Why are video productions so important for organisations? It’s because they help to solve problems. Primarily, your video production needs to serve a purpose and it needs to tackle a problem you’ve identified as one you want to get rid of.
You probably already know how your organisation perceives itself and its standard tone of voice. It’s really important that any video production of yours reflects this – don’t talk in the wrong language to your target audience!
Thinking about the budget you have should be prominent in your mind throughout the video production process.
We can cater for different budget levels and we think all our video productions are certainly value for money, but it’s just common sense to be realistic about your budget when considering what video you want making.
Remember though, videos are only “expensive” if they don’t get results – and we have a proven track record of getting them!
Who is your target audience, and what kind of video would they want to see? If you do have a niche market, think about them! Make sure your video works as effectively as possible for your organisation!
Consider whether there are any existing videos out there (either created by us or others) that you’d like your video to emulate.
Finding an existing video which you love can really help you to understand what your video will consist of, how it will play out, and how it will eradicate the problem you want it to.
Our experienced, qualified, and approachable video production team create awesome product videos, case study videos, promotional videos, and much more – productions made from our base in the Midlands using industry-leading software and state-of-the-art technology.
Our video productions help to solve your organisation’s problems – which is why we’re not “yes men” and we give you what you need, not what you want.
Our videos are created with positive impact in mind – such as this fundraising video we made for the charity Compton Care in 2018.
Designed to be at the forefront of its “Christmas isn’t Cancelled” campaign, our video assisted the organisation in raising a staggering £100,000 – money which would make a tangible difference to the lives of those the charity supports.
So, when you’re ready to have a chat about your next video production, contact us to see how we can be of assistance.
We know we can, and we know that we’re only a “stone’s throw away”!
(We couldn’t help ourselves, sorry!)