The use of video benefits businesses massively, so it’s important that you choose the right type of production for the product you’re looking to advertise. In this blog we’ll discuss the benefits of animated video production versus a live recording and hopefully give you some handy tips for when you start exploring your video options!
Why do I need video production?
People are 64% more likely to make a purchase from an online retail site if there’s a product video and they’re also likely to spend a further two minutes on a website, too, according to comScore. Video also increases conversions by 300% according to a report by Wistia.
At Stone’s Throw Media we’re strong believers that animated video can suit business needs to a tee. While it may take a little longer to produce, it’s definitely worth the investment as the benefits are handsome.
Benefits of animation video production versus live video
It’s in the original stages of production where you’ll start to enjoy the flexibility. For starters, your animation team don’t have to be local and you also don’t have to worry about filming the same shot until you get it right; animation can be easily corrected seeing as there are no people in the video!
But while that’s a great start, we think animation opens up a whole door to explaining your product clearly and concisely – without the need for too many resources.
Sourcing a narrator to explain each and every detail will retain the viewer’s interest and with the graphics going hand-in-hand it means you’re not scratching your heads to find something interesting to film.
According to Harvard Business Review, people remember 20% of what they hear and 30% of what they see; but 70% of what they hear AND see, which makes great reading for any prospective animated video production.
Improved conversion rates
Forbes Insight reports that 59% of senior executives would rather watch a video than read a report, which could be the key to opening up a whole world of opportunities for your business.
Forbes also state that 50% look for more information on a website while 45% make contact with the company, so working with a video production company may be the next natural step your company needs to take.