Price vs Cost - Video Production

By Matt Weston


When it comes to our video productions, the one question we get asked more than any other here at Stone’s Throw Media is surely this: “How much is this video going to cost me?”

It’s absolutely a fair question – if you’re interested in purchasing anything, you of course want to know what price it is.

But is the answer to this question perhaps a little more complicated than just the video’s initial price?

Let us explain!

The initial price of a video production is relatively straightforward – it’s the fee you’ll pay upfront for the video, which will hopefully be to your satisfaction.

We believe however that the long-term cost of the video provides us with a different answer.

The benefits of having video on your company website are numerous, and are more important in this day and age than ever before.

An increase in external reach, exposure, retention rates on your website, engagement – video can provide all of this in a much more accessible manner than, say, an elaborate external marketing campaign.

All of these benefits will – hopefully! – then contribute to the lowering of the long-term cost of your video.

Who knows, perhaps by the time your video has fully worked its magic, there’s a good chance it could have been a profitable venture!

OK, as a video production company we are of course massively biased when it comes to this, but we do genuinely believe that video is the future for companies wanting to get the absolute most out of their digital marketing.

We believe that video should be an integral part of any long-term marketing plan, and that companies shouldn’t be frightened of initial prices – not once the long-term benefits have been realised, of course.

Don’t just take our word for it, however.

The good people at EMarketer have found that the majority of marketing professionals cite video as the type of content with the best ROI (return on investment) and that 93% of marketers used video for their online marketing in 2013.

We’re an award winning video production company who take great pride in creating awesome videos for all manner of companies.

Think we can help you? Drop us a line today – 01902 824342 or


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