Why Do Manufacturing Companies Need Video?

Are you thinking of implementing video content for your manufacturing company? If so, you’re not alone!

More and more industrial companies are looking at creating manufacturing videos – partly due to superb stats such as these:

 

● According to Wyzowl, 81% of businesses use video as a marketing tool in 2018 (up from 63% in 2017)

● Around 76% of marketers report an increase in sales following the introduction of video content

Cisco says that 82% of internet traffic will be video by 2021

 

VIDEO BREAKS DOWN COMPLEX MESSAGING

There are many plus points surrounding the introduction of video marketing for manufacturing companies – none more important than showing off your products and services.

This should make your decision particularly easy if you offer complex services or something that you find difficult to explain in words on a screen.

We all know that attention spans are shorter than ever nowadays. Thanks smartphones!

Informative animations are particularly popular with manufacturing companies that want to pack a lot of information into a short timeframe.

Take this video we created for Briggs Equipment for example:

 

VIDEO EASILY BUILDS TRUST

In this so called “fake news” world, it’s difficult to know what’s real and what’s a blag.

A manufacturing video for your business can easily showcase some of the projects you’ve worked on, as well as the partnerships you’ve built, your HQ, and anything else you want to shout from the rooftops about!

Check out this video we created for Tamlite Lighting where we showcased every area of its business for example:

 

VIDEO IS EASY TO SHARE

If you’ve been on Facebook lately, we’ve no doubt that one of the first things to pop up on your newsfeed is a video. Just slightly underneath that is the ‘share’ button, meaning that in a couple of taps you can share it to all of your friends.

Facebook algorithms work on what we like to call a ‘wildfire’ basis. Did you know that if you just tap that ‘like’ button, it’s likely that whoever is on your friends list will see that video at some point too?

And if they go on to like it, their friends list will see that too.

All of that is without even hitting that trusty ‘share’ button, which pushes it even further!

 

VIDEO CONVERTS

Viewers retain 95% of information from a video compared to 10% when they read plain text, while video on a landing page can increase conversions by upwards of 80%.

Does your manufacturing company have landing pages on its website which include video?

If not, why not spend a few minutes pondering about what type of video could enhance these pages – it would be time well spent!

Are you now excited about a manufacturing video for your business? If so, get in touch with us today via our Contact page to see how we can help!

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