Whatever your footballing allegiances, there can surely be no argument that Wolverhampton Wanderers FC are a pretty big deal.
There’s been the highs and the lows – the title winning team of 1959 and the near extinction of the club in 1986, the Steve Bulls and the Kevin Muscats – but whatever their fortunes, there can be no mistaking that “old gold” shirt and no denying the club’s rich history.
As such, we thought it was pretty cool when the Molineux men approached us regarding a scheme of theirs which they thought could do with an accompanied video created by little ol’ Stones Throw.
So, we packed away the claret and blue scarf, and the life-size cardboard model of Christian Benteke, and went to work.
The scheme in question was the club’s “Early Bird” project, which encouraged the Wolves fans to snap up their season tickets for next year’s campaign nice and early for a reduced price.
Our video was a 2D animation which was based on the idea that following the Wolves is a bit like being on a rollercoaster ride – there’s ups and there’s downs, but it’s never dull.
This rollercoaster theme was then replicated by the club in their wider marketing – such as in the match programmes, on the stadium advertising, and even on a specially designed microsite containing a “Snake”-esque game.
We’re thrilled to see that the campaign has already been a huge success.
The latest figures we have from Wolves show us that 11,782 early bird renewals have been taken up, an increase of 1,474 from last season. If we get our calculator out and put our GCSE Maths skills to the test, we see that as an increase in sales of over 14%, which is pretty cool.
Lots more on the technical aspects of this 2D animation can be found on our portfolio page .
We wish Wolves the best of luck for next season and hope that they’ll be facing the Villa, the Baggies and the Blues in the Premier League very soon – who doesn’t want a football renaissance to hit the Midlands once more?!