ABC Cars Explainer Animation

App Explainer Animation
ABC Cars
Our Brief

We partnered with one of the most popular taxi firms in the West Midlands for an explainer animation all about its mobile app!

Based in the heart of the city, ABC Cars is “Wolverhampton’s largest taxi company”, with (at the time of writing) over 30 years in the industry and a team of over 350 drivers.

Since its inception the company (and technology) has come a long way, with the firm recently launching an application for mobile devices in order to make the taxi ordering experience as easy as possible for a customer.

It is with this ease of access in mind that ABC Cars approached us asking if we could create an explainer animation for the company – a short animation showcasing the app, its benefits, and how to use it.

App Explainer Animation

An explainer animation is a great method of educating and informing a viewer about a scheme, product, service, or – in this particular case – a mobile app, which is why we decided to create one in order to fulfil our brief for this project.

Our animation – which you can watch above – may only be just over one minute long, but it still provides enough time to educate the viewer on the app, its features, and how to use it.

Using a professional voice-over, motion graphics, on-screen text, and a jaunty piece of background music, our animation showcases just how convenient the ABC Cars app is and how easy it is to use.

Driven by the voice-over, our animation provides a step-by-step approach to using the app, and the additional features it can provide for the customer e.g. the capability to add a bank card to speed up bookings, or the ability to choose the type of vehicle required for the journey.


Alongside our effort for the firm’s app, we also created a second animation for the company – an animated banner which ABC could use on its website and Facebook page.

Our animated banner is a 40 second creation, put on a loop, which provides an eye-catching image for visitors to the ABC Cars website.

The banner promotes the company’s app, provides information on how to download it onto a mobile device, and displays screenshots from it. Our animated banner can be seen below.

Like our explainer animation (or website banner!) and feel like one of your own would be the perfect way to inform your customers about a product or service you offer?

If so, please do drop us a line today!

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