Promotional Animation

Promotional Animation
Explore University
Our Brief

A promotional animation designed to be accessible for young learners, their parents, and local schools was the order of the day when we teamed up with the Explore University initiative!

Explore University is a collaborative partnership between four HE providers in the West Midlands...  

University of Wolverhampton

Keele University

Staffordshire University

Harper Adams University

 

...and is designed to raise the awareness and aspirations of young learners in the region.

The initiative does this by running a scheme over two years which provides students in Years 5 and 6 of primary school with taster sessions of university life - both at university campuses and at their own schools.

Our Video

When the Explore University team at the University of Wolverhampton approached us for help promoting the initiative to a wide external audience we knew exactly which approach to take!

Our approach for this project took the form of the promotional animation which you can watch above.

As previously mentioned, we were very conscious that our work for this project had to appeal to both children and adults, which is why we used animation for it - the perfect medium to use to explain an initiative’s work and benefits quickly, creatively, and informatively to all age groups!

Our animation sees two young learners - Mason and Chloe - joined by the initiative's owl mascot HAWKS to explain what the Explore University is, what it entails, and what its benefits are.

Equipped with bright colours, friendly characters, upbeat background music, and two voice-overs, our promotional animation is fun to watch yet informative too - a winning combination in our eyes!

Our thanks to the team at Explore University for working with us on this project and for putting our promotional animation on its homepage!

Do you think your initiative should be showcased to the world via a promotional animation such as this one?

If so, you can see that we can help, so why don’t you drop us a line today via our Contact page?

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