The Birmingham and Solihull Integrated Care System wanted an explainer animation that communicated some upcoming changes to NHS staff.
The integrated care system in Birmingham and Solihull is a collaborative effort of all of the NGS Hospitals and community services, GP practices, pharmacies, dentists, opticians, councils, the voluntary sector, the faith and community sectors, who will come together to sit on a committee and support people at every stage of life.
This explainer animation would be shown to staff across all of these organisations to explain the changes that would be happening to the healthcare system in Birmingham and Solihull.
The Birmingham and Solihull Integrated Care System vision is to make Birmingham and Solihull the healthiest place to live and work, driving equity in life chances and health outcomes for everyone.
When there are changes made to an organisation, they need to be communicated to the staff within, otherwise there’ll simply be chaos.
In this case, there were a lot of changes for a lot of individual organisations, so it was important that complex information was communicated in the best and most simple way possible.
Enter explainer animations.
We often go on about how useful a tool an explainer animation can be, but there’s only so much telling we can do without showing.
This explainer animation is a perfect example of conveying a large amount of complicated information in a simple and engaging way.
The problem that Birmingham and Solihull Integrated Care System faced was that there were a lot of changes that needed to be communicated to a lot of staff members within a short period of time.
What was causing this problem was the fact that these changes were happening on a pretty large scale fairly quickly.
The impact of not communicating this information properly would leave staff in the dark and ultimately lead to confusion and inefficiency.
After coming to us with the idea of an explainer animation, we went back with an initial storyboard that would outline key parts of the video.
We needed to outline the key elements of the collaborative effort and what the aims were.
Motion graphics were important for this project to show a variety of people in different stages of health, in order to show that the aim for the care system is to be all inclusive.
Birmingham is one of the most ethnically diverse cities in Europe, so we needed to create versions with burned in captions in Polish, Urdu, Punjabi, Bengali and Pakistani Pahari, in order to interact with the widest range of people possible.
Once the staff are clued up properly on the changes within the care system, the information can begin to be drip fed to patients and the word can be spread throughout the Birmingham and Solihull area.
Amos, who dealt with the project at the NHS end, said
“It will add great value to our ability to communicate complicated ideas succinctly.”
Preeti, who led the project, said
“It’s always fun to work on a NHS project, as making an informative explainer animation is quite rewarding. For this, we lowered the frame rate to give the animation more character. It’s something that we don’t get to do very often but I personally love the stylisation of it.”
Do you want an explainer animation for your organisation? Maybe you have a lot of information you need to get across in a simple way. Whatever your needs are, we will be happy to help you. Why not get in touch today through our contact page?