ARU Student Life Video Marketing
ARU Student Life Video Marketing
ARU
Our Brief
Video marketing has become a powerful tool for universities to engage with prospective students. This case study focuses on a video production project undertaken for Anglia Ruskin University (ARU) to showcase the vibrant student life across their three campuses.
The primary goal of the video marketing project was to create compelling content that portrayed the student experience at ARU and encouraged potential students to choose the university.
The filming needed to be able to showcase the campuses and student life at ARU through the power of video marketing.
ARU Student Life Video Marketing
The video production team meticulously planned and executed the project, ensuring all requirements were met. The filming spanned three days, with the crew capturing the energy and diversity of student life at each campus.
To fulfil the objectives, the team edited the footage into various formats, optimising it for different social media platforms.
Three 60-second campus tour videos were created, one for each campus, Peterborough, Chelmsford and Cambridge. These videos featured the most visually captivating scenes, showcasing the campuses' unique attributes and their role in fostering a conducive learning environment.
The team conducted engaging interviews with students, capturing their perspectives on campus life and their experiences at ARU. Subtitles were included to enhance accessibility, utilising both embedded subtitles and an SRT file.
A dynamic 30-second montage was crafted, interweaving footage from all campuses. This montage aimed to evoke emotions and portray the inclusive and thriving community at ARU.
Video Marketing Results
The video marketing campaign delivered outstanding results, effectively promoting ARU's student life and attracting prospective students. The key outcomes of the project were:
Increased engagement: The videos received significant engagement on social media platforms, generating a high number of views, shares, and comments. The captivating visuals and relatable student narratives resonated with the target audience.
Enhanced brand perception: By showcasing the vibrant student life and highlighting ARU as an excellent place to live and study, the videos positively influenced the university's brand perception among potential students and their families.
Improved social media presence: The optimised video content for Snapchat, TikTok, Instagram, and Facebook allowed ARU to reach a wider audience, creating a buzz around the university and boosting its social media presence.
Higher conversion rates: The engaging and authentic videos played a crucial role in persuading prospective students to choose ARU as their educational institution. The campaign successfully increased the conversion rates of admitted students.
Tom, our head of video at Stone’s Throw said:
Over the three days of filming we packed in a lot of content, largely down to the planning our end and with the help of the customer to make sure we were super efficient without compromising on quality. We filmed with the different sizes and outputs in mind and we’re super happy with the amount of content that came out of it. It was refreshing to film in a variety of locations, not just on campus, to help with the footage and the final outcomes felt modern, varied and refreshing.
The video marketing project for ARU effectively captured the energy and vibrancy of student life across the Peterborough, Chelmsford, and Cambridge campuses. By showcasing the various campus facilities and students' experiences, the videos successfully conveyed ARU's unique selling points
Are you looking to embark on a video marketing project of your own? Why not get in touch today.
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