Straight Outta Compton Hospice

Compton Hospice

Our Brief

We joined forces with the Wolverhampton based Compton Hospice for a video production with a difference!

Keen to dispel some of the myths surrounding the nature of hospice care, Compton got in touch with us regarding an idea they’d had in their minds for some time.

Based on “Straight Outta Compton”, the title of the debut album by hip-hop outfit NWA (and the name of the 2015 biographical film about the group) the hospice asked us to help them with a very special project – “Straight Outta Compton Hospice”!

Whilst humorous in nature, our video production was to have a serious point at its heart – that Compton Hospice don’t just provide “end of life care” and that being a patient there does not mean the end.

After taking on board their idea, deliberating for a while and creating some storyboards, we descended on Wombourne – a village in Staffordshire – for a spot of filming involving four fantastic actors and a Chevrolet Corvette sports car!

Straight Outta Compton Hospice

Our video – which you can see above – emphasised Compton’s desire to eradicate some of the myths about the care they provide at the hospice, concluding with the tagline “not out of the game yet” to do so.

We were delighted with our final results, but neither we or the team at the hospice expected what followed!

Incredible viewer statistics and reach

Our video got a huge reaction in the media, being picked up on by several local newspapers and BBC Midlands Today, as well as on Facebook, where (at the time of writing) it has been viewed over 150,000 times and shared over 2,000 times.

The BBC Midlands Today piece was shown at 6pm and 10pm to a potential audience of 6 million West Midlanders. The link to the video was also re-tweeted in Los Angeles by actors and writers involved in the aforementioned “Straight Outta Compton” film. Phew!

This overwhelmingly positive reaction to the video has made it one of our all-time favourite projects. We’re delighted that so much publicity has been generated for Compton Hospice by us bringing their idea to life!

As such, we’d like to take a moment to thank Compton Hospice for allowing us to collaborate with them on this project.

We love working with all of our clients, but it’s always a special occasion when we team up with such a fantastic association.

Please see below for our “behind the scenes” video production for the day’s filming in Wombourne, as well as the moment “Straight Outta Compton Hospice” made it onto the BBC!