Kendrick Homes Social Media Videos
Create social media videos to showcase a Kendrick home in Gloucester to demonstrate the quality of the homes and how modern they are to potential buyers. Kendrick also wanted to use the content internally to show staff what homes they’re delivering and the standards everyone can be proud of.
Kendrick Homes is a bespoke housing provider of luxury new builds across the Midlands, founded in 1880.
Kendrick Homes wanted to put together a new bank of video content and social media videos, showing off the quality of their homes and the suitability for families.
After viewing a house in person, video content is the next best thing for showing people round and demonstrating its quality.
Without this content, Kendrick would be relying on word of mouth and still images to be able to convey their message. The impact of this can be that you don’t stand apart from competitors and who wants that?!
The opportunity to stand out from your competitors is never one to pass up, so Kendrick came to us with the intention of bringing their bespoke homes to life.
We filmed at a showhome in Gloucester for a day way back in October 2021, which feels like it should be a couple of months ago (time flies when you’re having fun!).
Part of the process was getting all of the different angles of the house, from empty to filled with a family, so it began with a fly through of the house with no one in it.
Like a magician with a rabbit, Kendrick then pulled out a family of actors from the hat and we were able to shoot them (with a camera, to be crystal clear) in the house.
Drone footage was also included, but luckily our kit-carrying carthorse has been on a new diet and exercise regime so was well prepared for the day.
We exported the social media videos in different sizes and lengths; 30 second videos, in 1080 x 1920 and 1080 x 1080 for Kendrick’s social channels. With the amount of engagement video content sees on social media, it’s a smart move if we do say so ourselves.
The video header on Kendrick’s website was filmed, a lovely family enjoying their wonderful new Kendrick home.
Sarah, who worked on the project with Kendrick, said
“I really enjoyed working with the actors as it allows you to add something different to a video - it did help that they were a family in real life! Working alongside Alex Styles who was photographing the family in situ, we were able to capture more creative and cinematic shots to construct an engaging fly through of one of Kendrick's show homes.”
Do you need social media videos for your organisation? Whatever your needs are, we will be happy to help you. Why not get in touch today through our contact page?