Joblogic wanted a case study video to show how their software has transformed a business through a series of interviews and cutaways of people using the software.
Joblogic is a market leader in field service management software for small to medium-sized businesses.
Barlows, the featured company in the case study video, provides a complete range of Electrical and Maintenance solutions across the UK.
Case study videos are one of the most effective marketing tools for gaining trust in potential customers, by showing them work rather than waxing lyrical about yourself.
The software Joblogic provides allows organisations to centralise all of their data into one single system and make the day to day running of the business a much smoother process.
Barlows had implemented this system to save time, save on fuel costs and increase efficiency with regards to their documentation processes. In turn, this decreased the time that customers were waiting for their reports and invoicing.
There are a number of problems associated with not using case study videos on your website.
Firstly, as our British nature dictates, it doesn’t look great to brag and boast on your website. What looks better; you saying it about yourself, or someone else saying it for you?
Secondly, without case study videos, you limit the way you build trust with your audience. It’s the same principle as the first point; people trust what other people say about you more than what you say about yourself.
The things mentioned in the case study by Barlows employees are things like Joblogic visiting them to do training sessions, the smooth implementation of the software and their online training videos/handbook. Perfect publicity!
Barlows also mention the fact that they’ve grown 50% in 5 years, with Joblogic being a factor behind this growth.
Joblogic are able to share case study videos across their website and social channels, to show people what they’re all about.
Tom, who worked on filming the project, said:
“It was great to work with Joblogic again to capture a case study of how their customers are using their software. Our trip up north to film with the customer gave us the opportunity to capture all important interviews and to follow a real person using the software to film cutaways to tell the story.”
Do you need a case study video for your organisation? Do you want to show people what you do rather than telling them? Whatever your needs are, we will be happy to help you. Why not get in touch today through our contact page?