Revolutionary University Video Marketing
Faculty Marketing Videos
Anglia Ruskin University
Our Brief
Revolutionising University Video Marketing: Helping Anglia Ruskin University (ARU) Shine!
Anglia Ruskin University (ARU) found themselves in a predicament, their Faculty of Science and Engineering courses were in need of a video makeover.
The course pages were lacking in content and not getting the attention they deserved. It was time to step up the game and showcase these courses in a whole new light! Afterall, 92% of video marketers reported that video gives them a positive ROI according to Hubspot
Faculty Marketing Videos
ARU understood the power of video in today's digital age, and they knew it was crucial to bring these courses into the spotlight through social media and paid advertisements. To achieve this, they embarked on a thrilling journey of university video marketing.
A Cast of Captivating Courses
The list of courses in need of a video marketing revamp was as diverse as it was exciting. From the intricacies of Architecture to the fascinating world of Animal Behaviour, the dynamic field of Biomedical Science, and the monumental wonders of Civil Engineering, ARU had an incredible lineup to capture on camera. And that was just the beginning!
As the reel continued to roll, we ventured into the realm of Computer Information Sciences, delved into the complexities of Electrical Engineering, unraveled the mysteries of Forensics, explored the mechanical wonders of Mechanical Engineering, discovered the world through the lens of Optometry, and uncovered the science of Sport and Exercise. Each course had its own unique story waiting to be told.
Cameras, Laughter, and Action!
Our film crew set foot on various campuses, including the vibrant cities of Cambridge and Chelmsford. Armed with cameras and a passion for storytelling, we embarked on a mission to capture the essence of these courses.
We interviewed course leaders, students, and faculty members. Their experiences, insights, and advice became the heart and soul of the videos. Through their words, we painted a vivid picture of what prospective students could expect and how ARU could guide them on their educational journey.
The filming process was a whirlwind of excitement, with b-roll shots capturing the essence of campus life, drone footage showcasing the stunning architecture, and multiple variations of edits ensuring that no angle was left unexplored. By the end, we had created a staggering 50 videos, including individual course highlights and an overall faculty edit.
University Video Marketing
ARU now possessed a powerful arsenal of university video marketing content that could captivate and engage prospective students. These videos were tailor-made for social media platforms, paid ads and the website ready to create a buzz and drive awareness of the exceptional courses offered by ARU.
Jess from ARU said:
These videos have been very valuable in showcasing our different university campuses in campaigns and Stone’s Throw were super proactive.
Tom from Stone’s Throw said:
It was great fun working with ARU on their university video marketing campaign. Showing these courses in all their glory gives us a feel good factor as we know the power that education can have on people’s lives. The day was well planned out by the team at ARU making the whole filming process a breeze. We feel we’ve now given ARU the tools to inspire more students to take up these courses - and that was the only missing link, having great video content. We’re super pleased with the outcomes
If you're seeking university video marketing that showcases your institution in its best light, let's have a chat! Together, we can create targeted and beautiful videos that leave a lasting impact and help your university shine. Your success story awaits!
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