The aim of this company video for Briggs Equipment was to show how the values are the DNA of the business. The video intends to show the people behind the values and to help any new recruits understand the values.
After much deliberation amongst the creative team, we pitched our preferred vision for the company video. This was to show the values being drawn and painted but by real Briggs employees on a large canvas in a warehouse setting. We wanted to do it this way to ensure we see real interaction from real employees around working towards the values as a team.
Mike Chinn, our creative director, had this to say about the project:
We wanted to show employees at Briggs Equipment from different backgrounds and areas of the business working together on one thing. We felt painting and crafting the values would be a nice thing to collaborate on.
We filmed it in a warehouse to give us the ability to do more with lights and fog. Shooting in an office could’ve set the fire alarms off and would’ve been too small! It turned out well and we’re really pleased with the video.”
Our client had some glowing words for us:
This project represented our most complex brief to date and the Stone’s Throw team gave it their full focus. They understood the aim of the video and the creative interpretation they devised was a great proposal.
The reaction to the finished video, initially from our directors and then from the wider business, has been universally positive and has been immediately adopted as our most high profile, externally facing messaging. The quality of the completed film looks outstanding on the huge screen we have in our main reception.
I was delighted by the close collaboration from Stone’s Throw including on the day of filming, being receptive to observations and adjustments throughout. The quality of work that Stone’s Throw has delivered on a number of projects has helped to embed an understanding with our business about the power of video.”
On the day we also shot a behind the scenes video which you can see below to give you a small insight into the day!
Do you want to discuss a company video of your own but don’t know where to start? Here’s a suggestion - get in touch with Stone’s Throw Media* today, and let's chat about your video requirements.
*shameless I know!