The rise of online shopping has brought with it many conveniences compared to the high street, however in one aspect it has always fallen behind – that of the ability to touch and use a product before deciding whether to purchase it or not.
Even in this digital age this is still an issue for customers, so, with this in mind, online retailers have in recent years looked to address this problem with the use of product videos.
Whilst product videos can’t let the customer touch and use the product for themselves, they can do the next best thing – show the product being used on screen.
Beside this obvious aspect, however, online product videos do have other benefits! As well as simply showcasing what a product is, they can:
They are having an impact, too!
It is estimated that site visitors who view product videos are 85% more likely to buy the product than those who choose not to watch the video.
Here at Stone’s Throw Media we know that they really work – which is why we create them for businesses regardless of their sector!
We create product videos to make sure that not only are they visually stimulating, but informative, detailed, and entertaining too.
Please watch the video embedded above for an example of how videos of this nature could be just what your business is looking for.
If you would like some product videos of your own, we know we can help, so drop us a line today.