It is estimated that site visitors who view product videos are 85% more likely to buy the product than those who do not watch a video. Given this kind of information, isn’t it time you invested in product video production?
This is because whilst product videos can’t let the customer touch and use the product for themselves, they can do the next best thing – showing the product being used on screen.
Not only that, product videos can also explain a product’s benefits in a clear and concise manner, highlight how one product can be used in conjunction with another offered by the company, and demonstrate a product’s capabilities.
As a video production company we naturally have a lot of equipment and carrying it around can be tiring – so we were on the lookout for a trolley to save our aching arms and legs. Who knew there would be so many variations of trolleys? Different sizes, different folding options, different colours and even different tyres (!) amongst many variables. Something so simple had already become complex. We had an idea of what we wanted but so many websites only displayed photos with minimal copy, making it tricky to see what it could do, especially with the folding. The company we brought from made a product video and it was really clear it did exactly what we were after.
93% of brands got a new customer because of a video on social media. (Animoto)
81% of marketers say video has helped them generate leads. (Wyzowl)
30% of mobile shoppers say video is the best medium for discovering new products. (Facebook)
We know that product videos really work when they are informative, professional and engaging – which is why we create them for businesses in exactly this manner!
Why not drop us a line to see how we can showcase your organisation’s next offering?Get a Quote!