We know that showing the features, benefits, and uses of a product, initiative, or a service using traditional video production can be tricky.
Animation production, however, can present these elements in a much more dynamic and creative way, which is why our approachable and easy to work with in-house animation production team have a proven track record. They have extensive experience in delivering awesome animated videos which fulfil our client’s needs – using industry leading software from our base in the Midlands.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.Invisia
Some organisations reside in sectors which can be seen as “dry” and boring.
A five-minute video about the legal ins and outs of a pension plan for an accountancy firm probably isn’t going to get pulses racing no matter how you dress it up.
Utilising animation production for this video however, can make it more accessible to the viewer and assist in simplifying and explaining particularly complex topics.
We’re all about being brave with video and making yourself stand out from the crowd, and using an animation company is a great medium to use to force yourself to do this.
This is because there are things you can do with animation which are either difficult or downright impossible to achieve using “traditional” video.
Using an abstract idea for your next video might be a bit of a risk – particularly if it’s unlike anything you’ve ever done before with your marketing endeavours.
With risk comes reward, however. After all, how are you going to stand out from your competitors if you’re just making the exact same videos they are?
Your organisation might create a video which works for the “here and now” but becomes outdated the second it goes through a rebranding exercise.
With a “traditional” video production, this means a new video with new filming and new costs.
With an animation production however, necessary tweaks such as the altering of logos and fonts can be made promptly and subtly at a fraction of the cost – ensuring your video remains usable for the foreseeable future.
Designed to promote the club’s ‘Early Bird’ season ticket campaign, not only was our animation easy on the eye, it also delivered real results – with it contributing to the club registering an increase in sales of over 14% compared to the previous year.
Think that an animation from our team is the way forward for your organisation’s next video?
If so, why not drop us a line to see how we can bring your story to life?