We know that showing the features, benefits, and uses of a product, initiative, or a service using traditional video production can be tricky or even downright boring.
Animation, however, can present these elements in a much more dynamic and creative way, which is why our approachable and easy to deal with in-house animation team have a proven record of delivering awesome animated videos which fulfil our client’s needs – animations made from our base in the Midlands using industry leading software.
Some organisations reside in sectors which can be seen as “dry” and boring.
A five-minute video about the legal ins and outs of a pension plan for an accountancy firm probably isn’t going to get pulses racing no matter how you dress it up.
Utilising animation for this video however, can make it more accessible to the viewer and assist in simplifying and explaining particularly complex bits.
We’re all about being brave with video and making yourself stand out from the crowd, and animation is a really great medium to use to force yourself to do this.
This is because there are things you can do with animation which are either difficult or downright impossible to achieve using “traditional” video.
Using an abstract idea for your next video might be a bit of a risk – particularly if it’s unlike anything you’ve ever done before with your marketing endeavours.
With risk comes reward, however. After all, how are you going to stand out from your competitors if you’re just making the exact same videos they are?
Your organisation might create a video which works for the “here and now” but becomes outdated the second it goes through a rebranding exercise.
With a “traditional” video production, this means a new video with new filming and new costs.
With an animation however, necessary tweaks such as the altering of logos and fonts can be made promptly and subtly at a fraction of the cost – ensuring your video remains usable for the foreseeable.
Our animations are created with positive impact in mind – such as this rotoscope animation we made for the football club Wolverhampton Wanderers.
Designed to promote the club’s ‘Early Bird’ season ticket campaign, not only was our animation easy on the eye, it also delivered real results – with it contributing to the club registering an increase in sales of over 14% compared to the previous year.
Think that an animation from our team is the way forward for your organisation’s next video?
If so, why not drop us a line to see how we can bring your story to life?