Video Production Interviews

VIDEO PRODUCTION INTERVIEWS

A series of video interviews is a great way to showcase to the world your organisation’s experience, skillset, and personality. When they’re well made, video interviews can work alongside your brand brilliantly.

No matter its sector, size, or ethos, it can be very difficult to showcase the nature of your business through pages and pages of text or reports that many people will not read. Fortunately, we know that there’s a better way to present your company to an external audience, and that is through interviews on camera.

VIDEO PRODUCTION BUDGETS

Video production interviews are fantastic for keeping budgets down. It may not always be viable or necessary to create high end promotional videos all the time but the need for regular video content is still prevalent. With careful planning, you may be able to shoot a number of these style videos in one day making the budgets go further.

Video interviews enable you to put across what it is your company does, why it is a market leader in its field, your vision/strategy for the future, and much more – all done in a cost effective manner designed to provide your audience with regular content.

People buy from people they can trust to deliver, which is why it’s never been a better time to demonstrate your organisation’s proven track record through video interviews.

SUBTITLES, THUMBNAILS AND SOCIAL MEDIA VERSIONS

A sure fire way to jazz up your video production interviews is by adding subtitles, creating custom thumbnails and having a shorter social media version.

‘85% of Facebook videos are watched on mute’ so it is pretty important to have subtitles on your video interviews! Watch and read more here!

Custom Thumbnails are effectively the “front door” to your video, and it’s one of the key things you need to utilise properly to get your effort seen by as many viewers as possible. Watch and read more here!

On average 33% of viewers will stop watching a video after its first 30 seconds has elapsed – this is where a shorter and snappier video as a hook can pay dividends. Watch and read more here!

VITAL VIDEO STATISTICS

Videos under two minutes long get the most engagement. (Wistia)

83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)

We worked with Stone's Throw recently to create a corporate video for one of my clients. The client was overwhelmed by the quality of the video and we're looking forward to collaborating again soon.

Chris Green - Calloway Green