Explaining your brand values through engaging animation!
Do you have brand values? Does your company have a mission? In a world saturated with information, animation can offer a breath of fresh air to bring the spotlight to your brand values and help your staff and stakeholders truly understand and engage with your values and mission.
How does this explain my brand values?
Did you know that 65% of people are visual learners? If you make an animation, you tap into this learning style by default. Think about the options. Instead of a static graphic, or worse, a Word document full of information, try a short and inspiring animation. This can have a much bigger impact and save the time of your staff (the people you’re paying!).
Animation lets you weave your brand values into a captivating narrative, to help make them stick in the minds of your audience. According to a Harvard Business Review in 2019, 80% of consumers feel a stronger connection to brands that speak of their mission through emotions, something to which animation can help add that emotional and fun touch, turning customers into loyal fans. So if you want to go public with your values and mission, there’s a good reason to do so!
Use cases:
• Send your animation via email to staff and/or customers
• Use it to recruit the next talented people – if they resonate with what you stand for, then you’re potentially increasing applicants who are the right people.
• Use video brochures to drive home the message in a method blending the digital world with the physical world – this can work particularly well in tenders where you’re looking to stand out against tough competitors.
• If you are going public, social media and paid ads could be the way forward – lots of people like working with organisations that align with their own personal values too – could you be sitting on gold?
• How about a looping gif of each value and mission statement that appears across your intranet system or screens across the organisation’s social media page, to help drive the message home?
Values and missions in your marketing and internal communications are not just statements or videos, they should be an experience that entertains as well as educates. Unleash animation on your brand and bring its purpose to life and take the centre stage!
Values and missions in your marketing and internal communications are not just statements or videos, they should be an experience that entertains as well as educates. Unleash animation on your brand and bring its purpose to life and take the centre stage!
Let’s get our brand values singing!
Want to work on an animation that elevates your brand values and mission statements to staff and/or customers? Get in touch and see how we can help you!
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