Construction video production - why is it needed?

Construction video production is on a rapid rise – and if you’re not already implementing it, you should definitely be thinking of making it your next move!

While some industries such as sport and education are hot on their video marketing, other “less digital” industries are a little behind the curve.

One of these such industries is construction, so if you’re a marketer in the construction industry you could be tapping into a bit of an unearthed gem by hiring a video production company *cough* like us *cough*.

Not sure why you would need construction video production? Well, here are a few statistics which will help to show you why this type of content is on a meteoric rise…

1) According to Hubspot, 78% of people watch online videos every week, while 55% watch them every day.

2) 59% of executives claim they would rather watch a video than read plain text

3) Forbes say that 65% of executives visit a vendor’s site after watching one of their marketing videos

Don’t worry, we can hear you asking “OK, but why do I need a construction video production in particular?”

Luckily, we’re on hand to help you out with that, so let’s get cracking!

VIDEO IS A BIT OF AN UNTAPPED MARKET FOR THIS SECTOR

As we touched on above, digitally focused businesses are well ahead of the game when it comes to video marketing. 

Most people who use social media will end up watching a video every single day. More people, as mentioned in the statistics above, prefer watching video than reading text. Does it mean the end of copywriting? No. It does mean that you should be stepping your game up on videos, graphics and photos. 

Companies such as those in the construction industry are typically not as ‘ahead of the game’ when it comes to video however, so if you’re looking to take a leap of faith you’ll certainly be ahead of most of your competition! What an opportunity you have at your disposal! 

VIDEO IS PERFECT FOR SHOWCASING LONG TERM PROJECTS 

Let’s talk about timelapse videos.

A timelapse video is a series of photographs set over a long period of time, (weeks, months or years) which are then merged into a video and condensed down into a couple of minutes.

Timelapse videos are particularly impressive when it comes to capturing construction projects taking place, as they allow the progress of a building to be captured over the course of its infancy through to completion.

This effort we produced for the University of Wolverhampton’s new Science Centre is the perfect example of a time lapse construction video production:

VIDEO MAKES COMPLEX CONCEPTS EASIER TO UNDERSTAND

Let’s be honest, nobody likes to try and get their head around complicated jargon. 

That’s where animated videos can come in! With a motion graphics video, even the most difficult aspects of a business can be explained with the help of a friendly voice-over and a bit of visual assistance.

Animation can be used by construction companies to convey all kinds of messages. 

If you don’t believe us, why not check out this example – a health and safety video we worked on with construction firm Collins!

Imagine the amount of time saved now that a human being doesn’t have to lead the entire induction process. Also, the message is consistent and can be viewed multiple times but importantly show that you’re compliant by keeping a track record of all workers and subcontractors visiting your sites and proving they’ve watched the video. Most critical of all, you’re increasing the chances of all of your staff being safe at work.

QUARTERLY UPDATES

Employees LOVE to know what your company is up to, where it has been, where it is now and where it is going. But, as alluded to, people don’t like reading as much. Perhaps because they’re short of time. Either way – getting your employees engaged is a really good thing and by making quarterly update videos, you’ll be able to get key messages to them on scale. 

Psychologist Jerome Bruner has uncovered some interesting studies that show while people only remember 10 percent of things they hear and 20 percent of what they have read, around 80 percent of people remember things they see or do.

VIDEOS ARE REALLY EASY TO SHARE

Last but not least is the easiest thing to remember – videos are super easy to share!

Whether it’s on social media or not, all viewers have to do is tap the ‘share’ button or copy and paste a link, and they can go just about anywhere that has a screen – to another phone, your company intranet, on an email, on Facebook, Twitter, or WhatsApp, and even pinged to a television screen.

This is really important to remember when it comes to planning your marketing strategy as you’ll want to make sure that your construction video can be seen by as many people as possible.

So, have we convinced you that your construction company needs a video (or several) of its own?

If so, get in touch with us today via our contact page to see how we can help with your construction video production requirements!

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