So what do we mean by embedded subtitles? Well, embedded subtitles are when the subtitles appear in the exported video, usually along the bottom, and cannot be toggled on or off when the video is being watched.
The alternative to embedding subtitles is to use an SRT file. This is a file that contains the subtitles in a format that allows you to upload it alongside the video to the likes of YouTube, so when someone pressed closed captions, your subtitles can be turned on or off. So why would you choose embedded subtitles? This option assures that the subtitles are there by default, wherever the video will be used, and makes sure that your video is always accessible to a wider audience.
Well, using SRT files means the subtitles can be easily added when you upload your video to your chosen social media platform. As well as giving the users the option to turn subtitles on or off, it allows you to upload your subtitles in multiple languages, meaning you can offer your video to an international audience. Subtitles are often key for people to watch your video. Nowadays, more people are viewing videos with the sound off, so including some form of subtitles on your video can keep your viewers engaged.
To summarise, both forms of subtitles can be highly useful. If you’re unsure of which method to choose, think about where the video will be used, and how you can better engage your audiences.
To find out more about why your videos should have subtitles (either SRT or embedded) check out our video and blog here.
If you have any further questions about subtitles, then feel free to get in touch! We’d love to be able to help.