Is Animation Right for My Video?
Have you ever noticed the vast array of choices we have nowadays?
If you have, you’ll probably know that at times it can feel a little overwhelming.
Supermarkets now seem to stock about 100 different cereals, Netflix has so much great TV on tap that you can’t possibly hope to watch all of it, and placing an order at Subway basically feels like taking a multiple-choice exam with all the options they throw at you.
Sadly the world of video can bring about similar levels of confusion.
Talking heads videos, motion graphics, personalised videos, 2D animations, aerial videography, 3D animations, etc, etc…these are all great things, but which one is the right one for you to utilise for your organisation’s next video?
In this post, we’ll discuss animation and explore three of its key benefits.
If the requirements for your next video align with any of these, you may have just found your answer…
ANIMATION SIMPLIFIES COMPLEX TOPICS
Some organisations reside in sectors which are – let’s be honest with each other – a wee bit Dusty Bin.
A five-minute video about the legal ins and outs of inheritance tax for an accountancy firm (no disrespect, accountants!) probably isn’t going to get pulses racing like Kelly LeBrock in ‘Weird Science’ did** no matter how you dress it up.
Utilising animation for this video, however, can make it more accessible to the viewer and assist in simplifying and explaining particularly complex bits.
Remember – the whole video doesn’t have to be animated! The incorporation of animated text every now and then will help explain things…and hopefully prevent people from falling asleep.
ANIMATION ENCOURAGES ABSTRACT IDEAS
We’re all about being brave with video and making yourself stand out from the crowd, and animation is a really great medium to use to force yourself to do this.
This is because there are things you can do with animation which are either difficult or downright impossible to achieve using “traditional” video.
Using an abstract idea for your next video might be a bit of a risk, particularly if it’s unlike anything you’ve ever done before with your marketing endeavours.
With risk comes reward, however. After all, how are you going to stand out from your competitors if you’re just making the exact same videos they are?
ANIMATION IS FLEXIBLE
Last but not least, animation is the most flexible form of video production.
What do we mean by that?
Well, your organisation might create a video that works for the “here and now” but becomes outdated the moment it undergoes a rebranding exercise, e.g., the work shirts in the video are no longer worn on the shop floor, the company’s logo has been changed, etc.
With a “traditional” video, this means a new video with new filming and new costs.
With an animation however, necessary tweaks such as the altering of logos and fonts can be made promptly and subtly at a fraction of the cost – ensuring your video remains usable for the foreseeable!
So, there are three reasons why animation might be the thing for your next video.
Need more guidance? If so, we’re always happy to help. Why not get in touch with us via our Contact page today?
* Which is weird because surely everybody just eats Coco Pops – the Undisputed Cereal King?
** There’s a reference for the teenagers
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