Caterpillar Impactful Animation

Employee Animation
44 Communications
Our Brief

Caterpillar is the world’s leading manufacturer of construction and mining equipment. Their Marketing Agency approached us with a unique challenge: to develop a high-energy typography video aimed at motivating their employees.

The goal was to inspire the workforce to continually strive for success and develop their skills. The solution was an impactful animation that leveraged text, music, and minimal character moments to create a compelling and engaging experience.

Employee Animation

The brief for this impactful animation project was clear yet challenging. Caterpillar's Marketing Agency wanted a 60-second animation in a 16:9 aspect ratio.

The high-energy typography animation needed to primarily consist of text, with a few moments of character animation throughout. The text and graphics were designed to interact with an energetic music track, enhancing engagement and impact.

The impactful animation created for Caterpillar's Marketing Agency stands as a testament to the power of creative typography and sound design. By focusing on dynamic text and interactive music, we delivered an inspiring message that resonated with the Caterpillar workforce.



IMPACTFUL ANIMATION FEEDBACK

The animation team expressed their excitement about the project:

We get a lot of animations that rely on character animations; however, the challenge with this was to keep it engaging with just text and music. It was a fun and different challenge.

Caterpillar's Marketing Agency were thrilled with the final animation, noting how it effectively conveyed the intended message whilst keeping viewers engaged throughout.

Are you looking to create an impactful animation of your own? Why not get in touch today.

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