Leading video and animation company Stone’s Throw Media are sharing the Christmas message for a hospice charity to fundraise for those in need following a Covid-affected year “like no other”.
Wolverhampton-based Stone’s Throw Media built on their longstanding partnership with Compton Care to deliver the charity’s animated Christmas message appeal video to generate donations for their palliative care services after the Covid-19 pandemic had a devastating impact upon its fundraising activities.
The new film, entitled A Christmas Like No Other, uses a mix of video and animation to explain how Compton Care will be delivering services over Christmas and beyond. The video features Kate Kelly, Community Events Manager for Compton Care, who describes how the charity will be helping those facing terminal illness as well as families who have been recently bereaved.
“We will be celebrating Christmas with a new-found determination,” she says. “We are determined to be here for our community this Christmas and for as long a time as possible.”
Earlier this year, Compton Care launched an appeal to try to recover some of the financial losses which the Covid-19 lockdown had caused through the closure of its shops and cancellation of fundraising activity. Having faced an initial loss of £2.4million this year because of the pandemic, the charity expects this to increase due to the second lockdown.
It has launched a “virtual” advent calendar for businesses, along with other new initiatives. The activity planned include an opportunity to donate in memory and celebration of a loved one this Christmas, which will see their name appear in a special edition of the Express & Star newspaper.
With Compton Care shops closed, supporters can buy gifts and Christmas cards visit the online store or eBay shop or they can enter a “super draw” with a top prize of £3,000.
The fundraising video is the latest Compton Care project which Stone’s Throw Media have delivered. They have produced videos for the charity regularly, including the acclaimed Straight Outta Compton gangsta rap spoof which proved a “viral” hit online in 2016 and made the regional BBC TV news.
Their information video for Compton Care entitled “What is Lymphoedema or Lymphedema?” has been watched more than 36,000 times on YouTube.
On a personal basis, Stone’s Throw Media co-founder Mike Chinn hosted a series of online virtual quizzes alongside Compton’s fundraising team which helped raise around £25,000 during the first lockdown.
Mike said: “We have had a long-term working relationship with Compton Care, so we were pleased to be able to help put their message across in a positive and creative way.
“Their message that they will leave nobody alone in their time of need, nor will they leave them with nowhere to turn, will mean a lot to those affected after such a tough year.”
Stone’s Throw Media animator Jamie Cartwright, who worked on the project, said: “It was an animation that required punch, to drive home such a strong message around what Compton wants to achieve.
“When we planned the scenes we had to include a sense of realism for the families and the hard times they could be going through but to make the art style nice and bright so as to avoid it being too gloomy. It was a pleasure for myself, Preeti Johal and the wider team to collaborate on this project for a brilliant organisation.”
Operating for more than 35 years, Compton Care are billed as “leaders in palliative care”. Supporting patients and their families at their 18-bedroom inpatient unit, Compton Care aim to “empower” service users to “take charge of life, on your terms”.
Lydia Willetts, then Digital Marketing Officer for Compton Care, said: “We know how much of a positive difference our services can make to so many lives, so we wanted to put across our message in an engaging way.
It has been a very difficult year for our entire organisation so it helps that we have a longstanding relationship with Stone’s Throw Media, who understand our services and are able to consistently deliver creative messages to reach our target audiences.”
To watch the Christmas video, click here:
For more information on Compton Care’s Christmas campaign, click here
Stone’s Throw Media provide services for clients across a broad spectrum of sectors, both in the West Midlands and further afield. They bill the business as being for clients “looking to grow with video and animation.”
Stone’s Throw Media have been producing videos for a range of commercial and academic clients for nearly 10 years. With eight staff, they have received recognition for their success including winning the 2018 Express & Star micro business of the year award.