The name might not be familiar, but rotoscope animation has been a popular artistic form since its creation in the early 20th century by Max Fleischer.
A rotoscope animation is a form of digital tracing in which animators draw over real footage, frame-by-frame, to create realistic looking content which can help to narrate a story.
If you’ve ever seen the video for ‘Take On Me’ by the band A-ha then you’ve seen a rotoscope animation! Or, perhaps a tad more popular, Snow White and the Seven Dwarfs by Disney also utilised rotoscope animation.
The technique of rotoscoping can give an animation a feeling of realism and timelessness whilst keeping identities hidden – a perfect recipe for telling stories within your organisation in an often under-utilised way.
The old saying was that a picture could tell a thousand words, but the estimate that one minute of video is equal to 1.8m words turns this stat on its head. (Hubspot)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
A rotoscope animation we made for Wolverhampton Wanderers helped the club increase its “early bird” season ticket sales by over 14% and led to it winning a Football League award for the best marketing campaign in the entire league.
Another example can be seen here where we collaborated with the University of Wolverhampton to inspire more students to consider taking up courses within the Built Environment sector.