With any video production, focus will always be on the visual – and that can include the video’s use of text, too. This is where kinetic typography animation comes in!
Put simply, kinetic typography animation is the technical term for “moving text”, and is an animation technique combining text and movement to convey the creator’s thoughts in a visually stimulating way.
Kinetic typography animation is, we believe, an underrated way to make text convey a sense of expression – which is perhaps why the technique has been widely used in television adverts and online videos in recent years.
Don’t be fooled into thinking it’s a relatively new invention, however!
The legendary film director Alfred Hitchcock utilised the animation of typography in the title sequences of his films ‘North By Northwest’ and ‘Psycho’ back in the 1950s, and more recently it has become a familiar technique on television channel idents.
Typography animations can come in all shapes and forms, and can be even more effective when furnished with a professional voice-over and/or music – which is why we love them and thus create them!
The combination of the animated text with the voice-over can have an incredible “double effect” – providing audiences with a sight and sound combination which can prove really effective.
Research conducted has also found that for some, the use of kinetic typography animation can improve overall reading performance. Now that’s clever!
The video embedded above features some of our past projects with clients where we have used kinetic typography animation to get results. Have a look and see what you think.
Suitably impressed, and interested in a kinetic typography animation of your own?
We know we can help, so drop us a line today.