We don’t know about you, but we feel like life in general nowadays can be summed up in one word – fast.
Doesn’t the world just feel a lot more rapid than it did, say, 5 or 10 years ago?
Here in 2020, you don’t have to wait for the Six O’Clock News to find out what fresh madness is going on around the globe – Twitter will tell you the minute something happens.
You don’t have to remember to load up your e-mail inbox every few hours to see if that missive you’ve been waiting for has dropped in it either – now your phone will buzz to tell you it’s arrived the second it does.
We could go on, but we think you get the picture and we need to cut to the chase – see, even we’re doing it now!
For those of us who enjoy a slightly more sedate pace of life, however, there’s good news – there are still some things which need time.
We’re not going to bore you with multiple examples (after all, we don’t have the time, right?) but here’s a good one – jigsaws.
If you gave a puzzle fanatic a 1,000 piece jigsaw, and told them to do as much of it as they could in 2 hours, they would probably be able to make the boundary (always do the boundary first – pro tip) and make a start on one area of the inner picture, but that’s about it.
If you asked them to do as much of it as they could in 24 hours, however, they might just be able to finish it – before immediately going for a lie down.
This principle applies to something a bit closer to our hearts than jigsaws too – animation.
Trying to describe the difference time can make for the creation of an animation is tricky using just words, so here’s a GIF lovingly created by our chief animator Jamie to help us out:
Hopefully our GIF tells you all you need to know, and you can spot the differences between the three efforts – both in terms of the text and Sarah with her camera!
So why are we pointing this out? What are we trying to say?
In essence, it all boils down to this:
As you can see in the GIF, a “basic” animation can do the required job. It’s not bad, and it’s not unsuitable!
Here at Stone’s Throw however we don’t want to do “basic”, or even “moderate”. Instead, we love creating fantastic animations for our clients – efforts which we’re proud to make and our clients are proud to have.
After all, we know that an animation could well be used by our clients over a number of years for a number of purposes.
For something that can be so prominent and important then, doing it right will pay off in the long run.
That’s why to create a fantastic animation takes time, effort, and expertise – three elements which are reflected in every quote we draw up.
So there you have it – the great animation comparison. Now, when is your business getting its next fantastic animation?