Joblogic Software Demo Video
Software Demo Video
Joblogic
Our Brief
In an industry where software demonstrations are often perceived as monotonous, this Joblogic software demo video project set out to redefine the narrative. The aim was to create a 'demo trailer', transforming the typical demo experience into an interactive and engaging session.
The target audience, potential users of Joblogic software, were in for a visual treat, showcasing the software's capabilities in a dynamic and accessible format.
Software Demo Video
Understanding the challenge of making screen recordings captivating, the team embarked on a day of filming mock training sessions with the Joblogic sales team. The crux of the project was to craft a main video that not only demonstrated the software's functionality but also encapsulated the essence of an agent effectively showcasing the software through a video call. The innovative approach included integrating 3D laptop graphics to display the software, a technique specifically designed to maintain viewer engagement.
A key aspect of the project was ensuring accessibility. This was achieved by adding subtitles to all video content, making the demo inclusive for a broader audience. Furthermore, recognising the importance of multi-platform presence, the team developed several versions of the main video, each tailored in size for different social media and paid advertising placements.
Software Demo Video Feedback
Reflecting on the project, one of our resident editors, Phil said:
It was a challenge to make this video different and engaging, with it being mostly screen recordings. We decided to incorporate a 3D laptop to display the information in a more creatively engaging way.
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